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May 2017

Media Consumption Study 2017 UKI Infographic

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The results of TechTarget and Computer Weekly’s annual reader survey, which asks for feedback on readers’ media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions. The survey shows that, on average, more than five people are involved in evaluating a solution, with over 60% of respondents conducting a significant amount of independent research prior to speaking with suppliers. Additionally, while supplier representatives are expected to consult and help in making the right decision, the survey shows the majority still conduct unsolicited calls to find out about purchase plans.

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