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Sep 2022

2022 UKI Media Consumption Study: Characteristics of the Buying Team

Sponsored by TechTarget

In this infographic, we share insights on the ever-growing IT buying team and give practical advice on how to engage the whole purchasing team throughout a complicated buying process.

Table Of Contents

  • Research cycles
  • IT buying teams
  • Personas and their involvement in tech purchases
  • What content do you service to each user?
  • The power of tech staff

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