Customer relationship management (CRM)
Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.
The revolving door of customer relationship management
Download this e-guide to get a closer look into how enterprises are using various CRM products to engage with their customers easily and on a large-scale.
News : Customer relationship management (CRM)
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June 20, 2018
20
Jun'18
Adobe-Microsoft partnership adds key integrations
Adobe brings its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat.
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June 06, 2018
06
Jun'18
What SAP C/4 Hana means for the APAC enterprises
The cloud-based CRM suite could find takers, but it may not be enticing enough for Salesforce.com CRM customers that also run SAP’s ERP software to make the switch
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June 06, 2018
06
Jun'18
Sapphire 2018: SAP will take over CRM market, says McDermott
SAP’s chief executive Bill McDermott tells 2018 Sapphire conference the supplier will storm the CRM market with its C/4 Hana business applications suite
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May 29, 2018
29
May'18
Policy Exchange report calls for GDS to be moved to DCMS
Think-tank wants Government Digital Service to create a “single digital government account” for citizens, and says bringing the organisation into the Department for Digital, Media, Culture and Sport will improve focus on “all aspects of digital ...
In Depth : Customer relationship management (CRM)
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AI strategy comes first, then AI tools second
If your organization plans to implement AI into its workflow, be sure to develop a sound strategy and provide the necessary training to get the most out of the software. Continue Reading
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Customer experience must be digital focus for banks
Omni-channel technologies can help banks stand out from their rivals, but a good customer experience should be their goal Continue Reading
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Customer analytics applications add artificial intelligence to reduce market ‘friction’
Customer analytics applications developers are seeking to add layers of intelligence to improve sellers’ interactions with buyers Continue Reading
Blog Posts : Customer relationship management (CRM)
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Digital engagement critical as football clubs look to grow APAC fan base
With just days before the English Premier League (EPL) kicks off, legions of football fans in Singapore can once again cheer for their favourite teams in pubs and homes across the city-state. The ... Continue Reading
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Sporting lessons for IT leaders looking to improve customer engagement
Ask business leaders to state which industry they feel is being most disrupted by the digital revolution, and they are likely to list sectors such as retail, media, music, movies, entertainment, ... Continue Reading
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Practical Machine Learning: let’s demystify the tech revolution
This is a guest blogpost by Kirk Krappe, author, CEO and chairman of Apttus The thing about technology evolution that the movies don’t quite tell you is that it desperately relies on adoption. The ... Continue Reading
Opinion : Customer relationship management (CRM)
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The high price of not understanding how automation works with existing software licences
Businesses must check their software licences before they introduce robotic process automation or they risk breaking the rules Continue Reading
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How AI is disrupting the role of call centres and call centre staff
Artificial intelligence could eliminate many white-collar jobs in coming decades. Its effects are already being felt in the call centre industry, but there is still no substitute for the human touch Continue Reading
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KYC: a financial services business enabler
In the financial services arena, know your customer (KYC) is set to emerge as a key strategic element of organisations’ business models Continue Reading
Videos : Customer relationship management (CRM)
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CW500: JC Mighty, head of audience development, Mail Online
In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Mike Harvard, director, Ember Services
In this CW500 video, Mike Harvard, director, Ember Services, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Hugo Pinto, digital and social media consultant
In this CW500 video, Hugo Pinto, digital and social media consultant, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.