Customer relationship management (CRM)
Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.
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News : Customer relationship management (CRM)
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December 05, 2019
05
Dec'19
London mayor Sadiq Khan opens Salesforce’s Ohana floor
Opening coincides with Salesforce announcing $1.25m funding for education charity Ark and a Pathfinder training programme
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December 02, 2019
02
Dec'19
UKISUG 2019: Qualtrics unknown to 43% of SAP customers
On the opening day of its annual conference, the UK and Ireland SAP User Group unveils member research showing scant awareness of Qualtrics, and continuing slow adoption of S/4 Hana
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November 22, 2019
22
Nov'19
Obama at Dreamforce 2019: Leaders orchestrate the conversation
Former US president Barack Obama spoke in a fireside chat with Salesforce co-founder Marc Benioff at Dreamforce 2019. He cautioned on the dangers of the information age and offered some advice for business leaders
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November 21, 2019
21
Nov'19
HSBC builds API digital platform with MuleSoft to forward open banking
At Dreamforce 2019, HSBC announced the building of a digital platform with Salesforce MuleSoft to forward open banking opportunities
In Depth : Customer relationship management (CRM)
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Experts debate whether SAP acquisition of Qualtrics can deliver CX
Ten months after SAP paid $8 billion for the SaaS experience management platform, experts still differ on what Qualtrics adds to SAP's portfolio, especially its C/4HANA CX suite. Continue Reading
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The next stage in football’s digital revolution is ready for the new season
Technology is playing an increasing role in football, as the Premier League adopts video assistant referees for the first time and clubs turn to data to capture more of their fans’ attention Continue Reading
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Q&A: How to narrow down your CRM vendor choices
SaaS consultancy Lunar goes over the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system. Continue Reading
Blog Posts : Customer relationship management (CRM)
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Digital engagement critical as football clubs look to grow APAC fan base
With just days before the English Premier League (EPL) kicks off, legions of football fans in Singapore can once again cheer for their favourite teams in pubs and homes across the city-state. The ... Continue Reading
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Sporting lessons for IT leaders looking to improve customer engagement
Ask business leaders to state which industry they feel is being most disrupted by the digital revolution, and they are likely to list sectors such as retail, media, music, movies, entertainment, ... Continue Reading
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Practical Machine Learning: let’s demystify the tech revolution
This is a guest blogpost by Kirk Krappe, author, CEO and chairman of Apttus The thing about technology evolution that the movies don’t quite tell you is that it desperately relies on adoption. The ... Continue Reading
Opinion : Customer relationship management (CRM)
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UK winners and losers in digital tech
The UK's retail and telecoms companies are among the best in the world at digital technology, but a survey of digital leaders shows there is still room for improvement for many UK firms Continue Reading
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The high price of not understanding how automation works with existing software licences
Businesses must check their software licences before they introduce robotic process automation or they risk breaking the rules Continue Reading
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How AI is disrupting the role of call centres and call centre staff
Artificial intelligence could eliminate many white-collar jobs in coming decades. Its effects are already being felt in the call centre industry, but there is still no substitute for the human touch Continue Reading
Videos : Customer relationship management (CRM)
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CW500: Hugo Pinto, digital and social media consultant
In this CW500 video, Hugo Pinto, digital and social media consultant, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: JC Mighty, head of audience development, Mail Online
In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Mike Harvard, director, Ember Services
In this CW500 video, Mike Harvard, director, Ember Services, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.