Customer relationship management (CRM)
Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.
Enhancing digital customer engagement with CRM
Learn about customer relationship management has evolved towards engaging with customers through every channel, with digital at the forefront.
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News : Customer relationship management (CRM)
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March 28, 2018
28
Mar'18
Adobe Experience Cloud to aid company digital transformation
Products are no longer the focus, according to Adobe. The customer experience is where it's at -- and Coca-Cola agrees, as the company executes its digital transformation process.
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March 20, 2018
20
Mar'18
Oracle Q3 2017-18 results see cloud revenue grow to $1.6bn
Oracle’s third-quarter results for fiscal year 2018 show an increase of almost 7% of overall revenue to $9.8bn, of which 18% was cloud
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March 19, 2018
19
Mar'18
How airlines are gearing up for the digital shift
Asian carriers are counting on personalised services, blockchain-enabled loyalty programmes, automation and predictive maintenance to lower costs and improve passenger experience
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March 15, 2018
15
Mar'18
Salesforce e-commerce gets B2B boost with CloudCraze purchase
To improve its e-commerce offerings, the CRM company bought B2B commerce product CloudCraze for an undisclosed amount. The purchase will add B2B functionality.
In Depth : Customer relationship management (CRM)
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Customer experience must be digital focus for banks
Omni-channel technologies can help banks stand out from their rivals, but a good customer experience should be their goal Continue Reading
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Customer analytics applications add artificial intelligence to reduce market ‘friction’
Customer analytics applications developers are seeking to add layers of intelligence to improve sellers’ interactions with buyers Continue Reading
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Machines delve deep into customer minds
Deep learning can help customer insight teams advance rapidly in their mission to understand their customers Continue Reading
Blog Posts : Customer relationship management (CRM)
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Digital engagement critical as football clubs look to grow APAC fan base
With just days before the English Premier League (EPL) kicks off, legions of football fans in Singapore can once again cheer for their favourite teams in pubs and homes across the city-state. The ... Continue Reading
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Sporting lessons for IT leaders looking to improve customer engagement
Ask business leaders to state which industry they feel is being most disrupted by the digital revolution, and they are likely to list sectors such as retail, media, music, movies, entertainment, ... Continue Reading
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Practical Machine Learning: let’s demystify the tech revolution
This is a guest blogpost by Kirk Krappe, author, CEO and chairman of Apttus The thing about technology evolution that the movies don’t quite tell you is that it desperately relies on adoption. The ... Continue Reading
Opinion : Customer relationship management (CRM)
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The high price of not understanding how automation works with existing software licences
Businesses must check their software licences before they introduce robotic process automation or they risk breaking the rules Continue Reading
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How AI is disrupting the role of call centres and call centre staff
Artificial intelligence could eliminate many white-collar jobs in coming decades. Its effects are already being felt in the call centre industry, but there is still no substitute for the human touch Continue Reading
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KYC: a financial services business enabler
In the financial services arena, know your customer (KYC) is set to emerge as a key strategic element of organisations’ business models Continue Reading
Videos : Customer relationship management (CRM)
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CW500: JC Mighty, head of audience development, Mail Online
In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Mike Harvard, director, Ember Services
In this CW500 video, Mike Harvard, director, Ember Services, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Hugo Pinto, digital and social media consultant
In this CW500 video, Hugo Pinto, digital and social media consultant, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.