Customer relationship management (CRM)
Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.
How to find the perfect mobility strategy for your business
We explore enterprise mobility management, looking in-depth at some of the key trends and developments in the world of enterprise mobility, as well as keeping a watchful eye on cybersecurity.
News : Customer relationship management (CRM)
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December 12, 2018
12
Dec'18
Christmas charity appeal increases donations with cloud-based comms
St Martin-in-the-Fields Charity is using a pop-up cloud contact centre from supplier Sesui to help run its annual Christmas appeal in partnership with the BBC
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November 20, 2018
20
Nov'18
How Singapore Airlines is flying the digital skies
Top Asian carrier Singapore Airlines has been building a digital foundation to fend off potential disruption, but it is not just the IT team that is leading the charge
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November 16, 2018
16
Nov'18
With CEM market in sight, SAP must fit in new Qualtrics pieces
One of SAP's top priorities must now be integrating Qualtrics into the ERP giant's product suite, analysts and a customer said. But putting the pieces together may not be easy.
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November 12, 2018
12
Nov'18
UKISUG 2018: Upswing for S/4 Hana, C/4 Hana unknown to 39%
UK and Ireland SAP User Group discloses research showing steady rise in S/4 Hana implementation, but C/4 Hana is still an unknown quantity
In Depth : Customer relationship management (CRM)
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Voice commerce rides on the backs of little smart speakers
The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
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AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow
The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge. Continue Reading
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AI strategy comes first, then AI tools second
If your organization plans to implement AI into its workflow, be sure to develop a sound strategy and provide the necessary training to get the most out of the software. Continue Reading
Blog Posts : Customer relationship management (CRM)
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Digital engagement critical as football clubs look to grow APAC fan base
With just days before the English Premier League (EPL) kicks off, legions of football fans in Singapore can once again cheer for their favourite teams in pubs and homes across the city-state. The ... Continue Reading
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Sporting lessons for IT leaders looking to improve customer engagement
Ask business leaders to state which industry they feel is being most disrupted by the digital revolution, and they are likely to list sectors such as retail, media, music, movies, entertainment, ... Continue Reading
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Practical Machine Learning: let’s demystify the tech revolution
This is a guest blogpost by Kirk Krappe, author, CEO and chairman of Apttus The thing about technology evolution that the movies don’t quite tell you is that it desperately relies on adoption. The ... Continue Reading
Opinion : Customer relationship management (CRM)
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UK winners and losers in digital tech
The UK's retail and telecoms companies are among the best in the world at digital technology, but a survey of digital leaders shows there is still room for improvement for many UK firms Continue Reading
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The high price of not understanding how automation works with existing software licences
Businesses must check their software licences before they introduce robotic process automation or they risk breaking the rules Continue Reading
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How AI is disrupting the role of call centres and call centre staff
Artificial intelligence could eliminate many white-collar jobs in coming decades. Its effects are already being felt in the call centre industry, but there is still no substitute for the human touch Continue Reading
Videos : Customer relationship management (CRM)
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CW500: Hugo Pinto, digital and social media consultant
In this CW500 video, Hugo Pinto, digital and social media consultant, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: JC Mighty, head of audience development, Mail Online
In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Mike Harvard, director, Ember Services
In this CW500 video, Mike Harvard, director, Ember Services, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.