Customer relationship management (CRM)
Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.
The revolving door of customer relationship management
Download this e-guide to get a closer look into how enterprises are using various CRM products to engage with their customers easily and on a large-scale.
News : Customer relationship management (CRM)
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October 10, 2018
10
Oct'18
SAP Customer Experience Live 2018: SAP steps up C/4 Hana efforts
SAP has used its Customer Experience Live conference in Barcelona to flesh out its C/4 Hana offer
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September 28, 2018
28
Sep'18
Three master data management strategies to boost CRM-ERP success
'Bad data' circulating through a company's ERP environment will likely cause interfaces to fail. Learn how one business leader is cleaning things up.
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September 26, 2018
26
Sep'18
Dreamforce 18: Benioff calls for ‘inclusive capitalism’
At Dreamforce 2018 in San Francisco, Salesforce founder and co-CEO Marc Benioff argued for what he called “inclusive capitalism” and urged the technology industry to set the highest possible ethical standards
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September 25, 2018
25
Sep'18
Dreamforce 18: Salesforce vaunts Apple partnership and 'Customer 360'
As Dreamforce 2018 gets underway in San Francisco, Salesforce trumpets a partnership with Apple, a customer 360 service, and an upgrade to its MuleSoft “Anypoint” platform
In Depth : Customer relationship management (CRM)
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Voice commerce rides on the backs of little smart speakers
The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
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AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow
The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge. Continue Reading
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AI strategy comes first, then AI tools second
If your organization plans to implement AI into its workflow, be sure to develop a sound strategy and provide the necessary training to get the most out of the software. Continue Reading
Blog Posts : Customer relationship management (CRM)
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Digital engagement critical as football clubs look to grow APAC fan base
With just days before the English Premier League (EPL) kicks off, legions of football fans in Singapore can once again cheer for their favourite teams in pubs and homes across the city-state. The ... Continue Reading
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Sporting lessons for IT leaders looking to improve customer engagement
Ask business leaders to state which industry they feel is being most disrupted by the digital revolution, and they are likely to list sectors such as retail, media, music, movies, entertainment, ... Continue Reading
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Practical Machine Learning: let’s demystify the tech revolution
This is a guest blogpost by Kirk Krappe, author, CEO and chairman of Apttus The thing about technology evolution that the movies don’t quite tell you is that it desperately relies on adoption. The ... Continue Reading
Opinion : Customer relationship management (CRM)
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The high price of not understanding how automation works with existing software licences
Businesses must check their software licences before they introduce robotic process automation or they risk breaking the rules Continue Reading
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How AI is disrupting the role of call centres and call centre staff
Artificial intelligence could eliminate many white-collar jobs in coming decades. Its effects are already being felt in the call centre industry, but there is still no substitute for the human touch Continue Reading
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KYC: a financial services business enabler
In the financial services arena, know your customer (KYC) is set to emerge as a key strategic element of organisations’ business models Continue Reading
Videos : Customer relationship management (CRM)
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CW500: JC Mighty, head of audience development, Mail Online
In this CW500 video, JC Mighty, head of audience development, Mail Online, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Mike Harvard, director, Ember Services
In this CW500 video, Mike Harvard, director, Ember Services, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.
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CW500: Hugo Pinto, digital and social media consultant
In this CW500 video, Hugo Pinto, digital and social media consultant, discusses digital customer engagement and how organisations should embrace the digital era to improve customer experience.