Customer relationship management (CRM)

Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.

Feature 27 Nov 2023
The future of business software

The enterprise application software market has changed radically. We look at what is driving IT investments Continue Reading
Feature 17 Nov 2023
Why is diversity important in marketing?

Diversity marketing can help marketers improve personalization, connect with younger audiences and increase brand loyalty. However, inauthentic efforts can erode customer trust. Continue Reading

News 07 Apr 2019

APL Logistics fast-tracks global shipments with cloud

The Singapore-based supply chain firm has moved its transport management system and other business applications to the cloud, while keeping its ‘secret sauce’ on-premise Continue Reading
News 29 Mar 2019

Middle East countries accelerate quantum computing research

Gulf countries must invest in quantum computing research to ensure they continue to to remain digital pioneers Continue Reading
News 27 Mar 2019

Salesforce opens AI research outfit in Singapore

Cloud-based software giant Salesforce will train up to 100 postgraduate students over three years in artificial intelligence technology Continue Reading
News 15 Mar 2019

StepChange uses Pegasystems to power digital efficiency drive

Charity StepChange, which helps people manage debt problems, has developed a modern IT system to help double the number of people it can support Continue Reading
Feature 14 Mar 2019

Q&A: How to narrow down your CRM vendor choices

SaaS consultancy Lunar goes over the dos and don'ts for choosing a CRM system, whether you're licensing one for the first time or migrating to a new system. Continue Reading
News 12 Mar 2019

Salesforce strategy focuses on integration, customer data

Salesforce's strategy for 2019 and beyond includes better data integration and more plans for MuleSoft, Customer 360 and Salesforce Essentials. Continue Reading
News 12 Mar 2019

Nationwide uses natural language processing to discover what annoys customers

SAS has run a proof of concept at building society Nationwide, using artificial intelligence and natural language processing to determine how to improve customer correspondence Continue Reading
News 25 Feb 2019

SAP Malaysia MD Duncan Williamson talks up the ‘experience economy’

In a world where consumer experience can make or break a business, companies need to continuously reinvent themselves to stay relevant Continue Reading
News 22 Feb 2019

Facebook planned to spy on Android phone users, internal emails reveal

Facebook planned to use its Android app to track the location of its customers and to allow advertisers to send political advertising and invites to dating sites to ‘single’ people, confidential documents show Continue Reading
E-Zine 21 Feb 2019

CW Nordics: Sweden to test e-krona and plans cashless society

Sweden’s vision of a cashless society has gained traction after the Riksbank (central bank) rolled out plans to test a digital currency, the e-krona. Also read how the Nordic region’s longer-established companies are playing a forceful role to advance digital transformation, and how Finland’s IT sector has rebounded strongly after Microsoft’s takeover of Nokia’s mobile phones and smart devices business units in 2014. Continue Reading
News 19 Feb 2019

IT Priorities 2019: UK investment intent for AI intensifies, SaaS applications mature beyond CRM

AI continues to strengthen as a focus for IT systems buyers in the UK, according to this year’s Computer Weekly/TechTarget IT Priorities survey, while cloud applications are maturing beyond CRM Continue Reading
News 15 Feb 2019

Lucidworks CEO talks up ‘data experiences’

Will Hayes discusses Lucidworks’ Asian expansion plans, as well as efforts to help enterprises deliver rich data experiences for employees and customers through AI-augmented search engines Continue Reading
E-Zine 07 Feb 2019

CW Benelux: Google helps Dutch schools to teach computer skills

A programme in the Netherlands to help primary schools provide computational thinking and programming, developed with financial support from Google, is well on schedule. Also read about four Russians’ attempted hack into the networks of the Organisation for the Prohibition of Chemical Weapons in The Hague, and how Dutch delivery company PostNL is making savings by using robotic technology to automate administrative tasks. Continue Reading
News 29 Jan 2019

Australian government turns to Rimini Street for software support

A slew of Australian government agencies have switched out SAP and Oracle maintenance contracts for third-party support services Continue Reading
News 29 Jan 2019

IT leaders grapple with workforce skills gap as they deploy AI and digital technology

Organisations will have to find new ways of reskilling their workforce as they get to grips with artificial intelligence and other digital technologies. CIOs also need to keep their skills updated if they are to succeed Continue Reading
News 29 Jan 2019

SAP FY 2018: Cloud revenue nears €5bn, 10,500 customers for S/4 Hana

SAP’s full-year 2018 results show cloud revenue at 20% of the total, which was €24.7bn, while the fourth quarter saw 1,000 customers added to its flagship S/4 Hana Continue Reading
News 01 Jan 2019

SAP user group’s Cooper: Indirect licensing progress welcome but slow

SAP UK&I User Group chair Paul Cooper on the state of play between SAP and users: sanguine about end of ECC6; S/4 adoption growth steady, indirect licensing still an issue; and C/4 remains unknown Continue Reading
News 31 Dec 2018

Top 10 business applications stories of 2018

The steady modernisation of ERP systems, as they edge to the cloud and are complemented by new-generation customer software, was markedly evident this year. And blockchain and AI are making inroads Continue Reading
E-Zine 13 Dec 2018

CW Europe: Russia banks on electronic payments

A recent study by Sberbank, Russia’s largest state-run lender, shows the country has experienced a cashless payment boom over the past decade. Also read about the attempt by four Russians to break into the networks of the Organisation for the Prohibition of Chemical Weapons in The Hague, and why the Estonian government is directly targeting IT professionals in the UK. Continue Reading
News 12 Dec 2018

Christmas charity appeal increases donations with cloud-based comms

St Martin-in-the-Fields Charity is using a pop-up cloud contact centre from supplier Sesui to help run its annual Christmas appeal in partnership with the BBC Continue Reading
News 20 Nov 2018

How Singapore Airlines is flying the digital skies

Top Asian carrier Singapore Airlines has been building a digital foundation to fend off potential disruption, but it is not just the IT team that is leading the charge Continue Reading
News 16 Nov 2018

With CEM market in sight, SAP must fit in new Qualtrics pieces

One of SAP's top priorities must now be integrating Qualtrics into the ERP giant's product suite, analysts and a customer said. But putting the pieces together may not be easy. Continue Reading
News 12 Nov 2018

UKISUG 2018: Upswing for S/4 Hana, C/4 Hana unknown to 39%

UK and Ireland SAP User Group discloses research showing steady rise in S/4 Hana implementation, but C/4 Hana is still an unknown quantity Continue Reading
News 08 Nov 2018

Privacy International files GDPR complaint against Oracle

General Data Protection Regulation complaints against Oracle and six other companies filed with Information Commissioner’s Office Continue Reading
E-Zine 08 Nov 2018

CW Benelux: Bikes face scooter challenge in Netherlands

The concept of rental scooters is perfect for the Netherlands, where bicycles are already the most widely used method of transport. Scooter startups see the potential to apply the latest smart technologies to the concept, but regulations could be a barrier. Also in this issue, read how chatbots are taking off with Dutch organisations, with KLM's chatbot a pioneering example, and find out how Dutch bank ING is getting a financial boost from an employee performance management rethink. Continue Reading
Opinion 06 Nov 2018

UK winners and losers in digital tech

The UK's retail and telecoms companies are among the best in the world at digital technology, but a survey of digital leaders shows there is still room for improvement for many UK firms Continue Reading
News 01 Nov 2018

SAP’s Atzberger vaunts front to back office capability

Alex Atzberger, president, SAP Customer Experience, recently went through the company’s customer-focused software strategy with Computer Weekly Continue Reading
News 31 Oct 2018

Triumph Motorcycles kick-starts changes with high-tech HR

The Leicestershire-based motorcycle company is deploying IT systems to give customers and its own staff a ‘premium brand experience’ Continue Reading
News 30 Oct 2018

How Avanade keeps pace with Microsoft and the market

Systems integrator Avanade has had to adapt to Microsoft’s evolution into an “ecosystem platform” that includes open-source software Continue Reading
News 24 Oct 2018

Oracle Open World 2018: CEO Mark Hurd says SAP ERP customers will defect

Oracle co-CEO Mark Hurd opined at Open World that SAP ECC6 customers will defect, in some measure, to Oracle in preference to S/4 Hana Continue Reading
News 23 Oct 2018

Software suites will dominate the business applications market

Oracle co-CEO Mark Hurd contends that having a common user interface and the ability to support data flows across a business are key capabilities that will spur the dominance of software suites over time Continue Reading
News 18 Oct 2018

SAP Q3 2018: Cloud revenue up 39%

SAP’s Q3 2018 results show cloud revenue now at 22% of total and indicate momentum. S/4 Hana customers number 9,500 Continue Reading
Feature 11 Oct 2018

Voice commerce rides on the backs of little smart speakers

The use of voice assistants and smart speakers continues to rise, but now companies are looking for ways to apply voice commercially in B2B and B2C sales. Continue Reading
E-Zine 11 Oct 2018

CW Middle East: Middle East warms to humanoid robots

Countries in the Middle East are warming to humanoid robotics, robotic process automation and artificial intelligence as these technologies become widely accepted globally. Also in this issue, read why Saudi Arabia has called on London’s fintechs to set up in the country with the promise of government support, and find out how the Gulf Warehousing Company has introduced cloud-based technology to replace paper processes used by its HR department. Continue Reading
News 10 Oct 2018

SAP Customer Experience Live 2018: SAP steps up C/4 Hana efforts

SAP has used its Customer Experience Live conference in Barcelona to flesh out its C/4 Hana offer Continue Reading
News 28 Sep 2018

Three master data management strategies to boost CRM-ERP success

'Bad data' circulating through a company's ERP environment will likely cause interfaces to fail. Learn how one business leader is cleaning things up. Continue Reading
News 26 Sep 2018

Dreamforce 18: Benioff calls for ‘inclusive capitalism’

At Dreamforce 2018 in San Francisco, Salesforce founder and co-CEO Marc Benioff argued for what he called “inclusive capitalism” and urged the technology industry to set the highest possible ethical standards Continue Reading
News 25 Sep 2018

Dreamforce 18: Salesforce vaunts Apple partnership and 'Customer 360'

As Dreamforce 2018 gets underway in San Francisco, Salesforce trumpets a partnership with Apple, a customer 360 service, and an upgrade to its MuleSoft “Anypoint” platform Continue Reading
Podcast 20 Sep 2018

New HubSpot products strategy, CMS updates from Inbound

At Inbound 2018, HubSpot unveiled a new enterprise product line. It also introduced the flywheel, a circular metaphor for the customer relationship with sales, marketing and service. Continue Reading
News 14 Sep 2018

How SAP is riding on Asia’s growth story

The enterprise software behemoth’s Asia-Pacific business is growing and believes its latest C/4 Hana suite is uniquely geared to the scale of the region Continue Reading
News 14 Sep 2018

Adobe’s Vittal: AI ‘bigger than the web’, and in use at Swisscom

Adobe and one of its customers used the DMEXCO digital marketing conference and exhibition in Cologne to talk about artificial intelligence efforts and spell out what each sees as their value Continue Reading
News 05 Sep 2018

Slow cloud take-up among IT execs limits joined-up customer experience

Cloud computing promises to declutter IT and link systems easily. Despite the benefits, adoption of the cloud for customer engagement remains low Continue Reading
News 03 Sep 2018

CIO interview: Ian Cohen, global CIO, Addison Lee

Addison Lee’s global CIO is building a business strategy and ensuring the transport company has a flexible platform for growth Continue Reading
News 21 Aug 2018

CIO interview: Celia Pronto, chief customer and digital officer, Casual Dining Group

Casual Dining Group’s chief customer and digital officer, Celia Pronto, is overhauling technology, consolidating IT and improving collaboration across its 300 restaurants Continue Reading
News 17 Aug 2018

CIOs being welcomed back to marketing

The role of CIOs in shaping the technology buying decisions of marketers is being reinstated as more marketers realise the importance of integrating their services with IT systems Continue Reading
News 31 Jul 2018

3 Hong Kong gears up for 5G with “epic” transformation

The Hong Kong telco is putting in an advanced technical architecture that will streamline and automate internal processes and IT as it prepares for the 5G era Continue Reading
News 20 Jul 2018

Cloud sales stoke Microsoft’s strong growth

Microsoft says cloud-based Office products made a huge contribution to sales growth Continue Reading
News 19 Jul 2018

SAP Q2 2018: Cloud revenue shows momentum, 600 more S/4 customers

SAP’s second-quarter results show cloud revenue now at one-fifth of total, indicating momentum. S/4 Hana customers now number 8,900 Continue Reading
News 18 Jul 2018

Salesforce's Marc Benioff calls for a national privacy law

After Salesforce CEO Marc Benioff's call for a national data privacy law, Salesforce's chief privacy officer responds to questions about the Salesforce privacy stance. Continue Reading
News 11 Jul 2018

Oracle’s deal with Chile should go global

UK Oracle users may eventually see the ripple effect of a court ruling in a country almost 7,500 miles away Continue Reading
News 02 Jul 2018

Singapore’s Fullerton Health gears up for the cloud

Private healthcare service provider Fullerton Health is moving business applications to Microsoft’s cloud services before rolling out data analytics and artificial intelligence to enhance operations and patient care Continue Reading
Feature 27 Jun 2018

AppExchange in Salesforce a slam-dunk for Detroit Pistons' workflow

The Detroit Pistons needed help getting the most out of Salesforce, so they turned to AppExchange -- although the abundance of choices is sometimes a challenge. Continue Reading
News 27 Jun 2018

HSBC puts humanoid in New York branch

HSBC has put its first humanoid member of staff into a branch role in New York City Continue Reading
Podcast 26 Jun 2018

SAP C/4HANA, Pega Infinity ramp up the CRM market

The Pipeline podcast duo discusses the CRM market after the unveiling of Pega Infinity and SAP C/4HANA, as well as technology news from Uber about detecting drunk passengers. Continue Reading
News 26 Jun 2018

Liberty Global picks Cisco to transform customer service ops

Virgin Media parent enlists Cisco in a bid to transform its customer service experience across Europe Continue Reading
News 20 Jun 2018

Adobe-Microsoft partnership adds key integrations

Adobe brings its Document Cloud to Microsoft Office 365 and Dynamics 365, making it easier for licensees of both to quickly convert files into PDFs and into Acrobat. Continue Reading
E-Zine 14 Jun 2018

CW Europe: Lufthansa’s HR IT project takes off

Lufthansa says it is confident of landing a company-wide HR IT project after having to go back to the drawing board. Also in this issue, read about the ComputerWeekly/TechTarget IT Priorities survey’s findings that many European technology leaders are expecting to increase IT spending through 2018, and how a major report has reassured Swedish society that artificial intelligence will be a positive force for change despite fears of job losses. Continue Reading
News 06 Jun 2018

What SAP C/4 Hana means for the APAC enterprises

The cloud-based CRM suite could find takers, but it may not be enticing enough for Salesforce.com CRM customers that also run SAP’s ERP software to make the switch Continue Reading
News 06 Jun 2018

Sapphire 2018: SAP will take over CRM market, says McDermott

SAP’s chief executive Bill McDermott tells 2018 Sapphire conference the supplier will storm the CRM market with its C/4 Hana business applications suite Continue Reading
Feature 05 Jun 2018

AI strategy comes first, then AI tools second

If your organization plans to implement AI into its workflow, be sure to develop a sound strategy and provide the necessary training to get the most out of the software. Continue Reading
News 29 May 2018

Policy Exchange report calls for GDS to be moved to DCMS

Think-tank wants Government Digital Service to create a “single digital government account” for citizens, and says bringing the organisation into the Department for Digital, Media, Culture and Sport will improve focus on “all aspects of digital transformation” Continue Reading
29 May 2018

Case study: British Airways’ global B2B sales gathered under Salesforce cloud

British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos. Continue Reading
E-Zine 29 May 2018

Tech's role in tackling humanitarian crises

In this week’s Computer Weekly, we learn about how mobile connectivity is a lifeline for Syrian refugees in Turkey, thanks to the mobile network operators in that country. Our latest buyer’s guide examines how modern network security enables digital transformation at a range of companies. And we find out about the technology strategy of logistics firm Hermes from its CIO, and about British Airways’ use of Salesforce to globalise its B2B sales. Read the issue now. Continue Reading
News 21 May 2018

IT hub shadowed by Everest gives opportunities to homegrown IT professionals

Katmandu is the choice for offshore delivery for increasing numbers of multinational companies and is becoming more attractive to local IT professionals as a result Continue Reading
News 17 May 2018

Case study: British Airways’ global B2B sales gathered under Salesforce cloud

British Airways has gathered its international business-to-business sales under Salesforce Sales Cloud to bust silos Continue Reading
News 09 May 2018

NatWest fintech investments bear fruit as SME loans platform goes live

Online lending platform enables small businesses to apply for loans of up to £150,000 in 10 minutes Continue Reading
News 24 Apr 2018

SAP Q1 2018: Cloud revenue breaks €1bn, 400 more S/4 customers

SAP’s overall first-quarter revenue was flat, but cloud revenue and profitability were up, while its S/4 Hana customer base stands at 8,300 Continue Reading
News 23 Apr 2018

What Salesforce's CloudCraze acquisition means for customers

CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform. Continue Reading
E-Zine 19 Apr 2018

CW ANZ: OpenStack gains a foothold in Australia

In this issue of CW ANZ, we look at how OpenStack has changed the way Australian enterprises operate their IT infrastructure. Also read how Australia’s Citic Pacific Mining is digging into IoT technology to track vehicles, and how Telstra is investing in two submarine cables to bolster Asia-US connectivity. Continue Reading
E-Zine 12 Apr 2018

CW Middle East: UAE makes artificial intelligence leap

The United Arab Emirates wants to be at the heart of the artificial intelligence (AI) revolution and is already testing its mettle as a global tech advocate and innovator. Also in this issue, read how Abu Dhabi is open to developing its fintech ecosystem, with the next 12 months expected to see more focus on the sector, and how Dubai’s transport authority has enlisted Here Technologies to build a high-definition map of the city to support its goals around self-driving cars. Continue Reading
News 28 Mar 2018

Adobe Experience Cloud to aid company digital transformation

Products are no longer the focus, according to Adobe. The customer experience is where it's at -- and Coca-Cola agrees, as the company executes its digital transformation process. Continue Reading
News 20 Mar 2018

Oracle Q3 2017-18 results see cloud revenue grow to $1.6bn

Oracle’s third-quarter results for fiscal year 2018 show an increase of almost 7% of overall revenue to $9.8bn, of which 18% was cloud Continue Reading
Feature 19 Mar 2018

Customer experience must be digital focus for banks

Omni-channel technologies can help banks stand out from their rivals, but a good customer experience should be their goal Continue Reading
News 19 Mar 2018

How airlines are gearing up for the digital shift

Asian carriers are counting on personalised services, blockchain-enabled loyalty programmes, automation and predictive maintenance to lower costs and improve passenger experience Continue Reading
News 15 Mar 2018

Salesforce e-commerce gets B2B boost with CloudCraze purchase

To improve its e-commerce offerings, the CRM company bought B2B commerce product CloudCraze for an undisclosed amount. The purchase will add B2B functionality. Continue Reading
E-Zine 08 Mar 2018

CW Europe: Germany’s Lemoncat takes catering to the cloud

Business catering startup Lemoncat has taken advantage of the affordable cost of living in Berlin and is shaking up the catering sector by harnessing the Amazon and Salesforce clouds. Also in this issue, read how Moscow’s government is taking advantage of high penetration of broadband and mobile internet to expand innovative services under the Russian capital’s smart city programme, and how organisations in the Netherlands still have much to do to comply with the General Data Protection Regulation. Continue Reading
News 06 Mar 2018

Why improving social media customer service is important

By having a social media strategy in place, companies can quickly respond to customers' concerns through social media. Continue Reading
News 05 Mar 2018

Yorkshire Building Society implements cloud banking platform

Yorkshire Building Society is using a cloud-based banking platform built on Salesforce.com to automate manual tasks Continue Reading
Feature 05 Mar 2018

Customer analytics applications add artificial intelligence to reduce market ‘friction’

Customer analytics applications developers are seeking to add layers of intelligence to improve sellers’ interactions with buyers Continue Reading
News 28 Feb 2018

AI must develop for the greater good and cut government admin

A group of experts explored the issues of UK policy and funding in artificial intelligence at a recent seminar in London. We report on the discussion Continue Reading
Feature 26 Feb 2018

Machines delve deep into customer minds

Deep learning can help customer insight teams advance rapidly in their mission to understand their customers Continue Reading
News 21 Feb 2018

Why digital customer experience requires business transformation

Research shows that customer experience will boost business, but IT and the people across the organisation need to embrace data analytics Continue Reading
19 Feb 2018

Put the customer first and reap the reward

How businesses can develop a granular understanding of their customers’ needs in a hyper-connected world. Continue Reading
News 19 Feb 2018

Take-up of chatbots will accelerate over next two years

Chatbots and artificial intelligence are becoming an increasingly important part of customer services Continue Reading
Feature 19 Feb 2018

Put the customer first and reap the reward

How businesses can develop a granular understanding of their customers’ needs in a hyper-connected world Continue Reading
Feature 14 Feb 2018

Colorado modernizes with Salesforce for government projects

Colorado licenses Service Cloud and other Salesforce technologies to improve its citizens benefit program. Continue Reading
Feature 09 Feb 2018

Are you human? How to defeat the bots in e-commerce

Theatres and other entertainment venues are in a constant war with ticket fraudsters commanding botnet armies, as are other purveyors of high-value, limited-edition goods Continue Reading
News 02 Feb 2018

Google Q4 results show businesses are buying into its public cloud

The Google Cloud Platform is earning the search engine giant $1bn per quarter. Expect more cloud investment this year Continue Reading
News 02 Feb 2018

CIO interview: Aaron Powell, CDO, NHS Blood and Transplant

NHS Blood and Transplant chief digital officer Aaron Powell explains why pushing a digital transformation agenda has a real impact on people’s lives Continue Reading
News 02 Feb 2018

Faster data is a safer bet for risk exposure

Betting platform service supplier FSB Technology (UK) has used GridGain’s in-memory database to support its existing PostgreSQL transactional system Continue Reading
Feature 25 Jan 2018

Shell downstream CIO Craig Walker: Invest time in your team

Craig Walker, CIO for Shell’s global downstream business, says IT leaders need to invest time in their teams and take them and the business on any change journey Continue Reading
News 25 Jan 2018

Robots are needed to manage the automation robots

The next decade will see robots transform from invisible forces obeying our commands to lifelike objects interacting with humans on a daily basis Continue Reading
News 22 Jan 2018

2018 UK software budgets double for AI and blockchain

Artificial intelligence and blockchain initiatives are earmarked for a doubling of investment, finds the Computer Weekly/TechTarget IT Priorities survey for 2018 Continue Reading
News 18 Jan 2018

Demand for cloud services drives increase in IT outsourcing

Cloud services spending in Europe, the Middle East and Africa offset a drop in traditional IT outsourcing in 2017 Continue Reading
News 16 Jan 2018

Financial savings just the beginning for CIOs who understand code quality

Businesses need to understand the quality of the code in their applications if they are to avoid unnecessary costs and glitches Continue Reading
E-Zine 16 Jan 2018

How to fix the Meltdown and Spectre chip flaws

In this week’s Computer Weekly, as CIOs come to terms with the Meltdown and Spectre processor flaws that make every computer a security risk, we examine how to protect your IT estate. We find out how Alexa-style voice recognition smart speakers can help with CRM strategies and open up new sources of customer data. And we look at how the public sector is implementing DevOps and the benefits being delivered. Read the issue now. Continue Reading
16 Jan 2018

Smart speakers open new windows into customer behaviour for CRM

Voice recognition has become a new frontier for customer relationship management. What does the new voice channel mean for understanding consumers and how will voice data integrate with existing customer intelligence? Continue Reading
News 10 Jan 2018

Marks and Spencer eyes £30m annual cost savings from digital-first retail push

High-street retailer has fleshed out plans to put digital at the heart of its business to boost operational efficiency in response to changing consumer demands Continue Reading
News 08 Jan 2018

IT Priorities 2018: ANZ ups ante on cloud services and software

Organisations in Australia and New Zealand are bullish on IT spending, particularly in cloud infrastructure services, cloud applications and all-flash storage arrays Continue Reading
Feature 02 Jan 2018

Smart speakers open new windows into customer behaviour for CRM

Voice recognition has become a new frontier for customer relationship management. What does the new voice channel mean for understanding consumers and how will voice data integrate with existing customer intelligence? Continue Reading