Customer relationship management (CRM)

Find Customer Relationship Management (CRM) resources here: news, analysis and case studies on CRM software choices and implementing CRM. Find out how UK companies and organisations are harnessing CRM to drive forward customer-centric business strategies. Understand CRM market trends, and how organisations are managing the customer experience for competitive advantage.

Tip 27 Feb 2026
10 strategies to improve contact center agent performance

Contact center agent performance improves when organizations combine training, feedback, routing and self-service with the right data, tools and support. Continue Reading
By
- Sarah Amsler, Senior Managing Editor
Tip 23 Feb 2026
6 ways customer experience can increase sales

A strong customer experience strategy increases retention, drives repeat revenue and creates competitive advantage. Explore six ways CX directly influences sales growth. Continue Reading
By
- Andrew Froehlich, West Gate Networks

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Confluent adds A2A support to fuel multi-agent AI networks
Including the open protocol enables users to build an orchestrated network of collaborative agents and could help the vendor ...
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