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Channel key for Google Cloud

Approach taken by public cloud player shows partners are critical to its growth ambitions

Distribution delivers for Dropbox

Evolution of disties has seen them better positioned to support a wide range of partners selling into the SME customer base

Microsoft shows flexibility on block to legacy CSP auto-renewals

Microsoft reacts to efforts made by the channel to move to alternatives in the face of the previously proposed deadline to support next month

Partner engagement crucial to making MDF work

Closer and early collaboration appears to be the key to making sure that marketing development funds are not being wasted

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In Depth

  • Five-minute interview: Tim Britt, Dropbox

    MicroScope talks to Tim Britt, Dropbox’s director of sales and channel for Central Europe, about what his thoughts on the channel and what gets him up in the morning

  • Five-minute interview: Kit Kyte, Checkit

    MicroScope talks to Kit Kyte, CEO at intelligent operations platform CheckIt, to discover what makes him tick and what his opinions are surrounding remote working and technology

  • The slow journey to Windows 11

    Microsoft has been emphasising the positives of Windows 11, but users appear to be taking their time in migrating to the latest operating system

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