Cloud storage

A cloud SLA (cloud service-level agreement) is an agreement between a cloud service provider and a customer that ensures a minimum level of service is maintained.. See complete definition.

News 01 Dec 2022
LastPass probes new cyber incident related to August attack

The August 2022 cyber attack on LastPass seems to have begat another incident, according to company CEO Karim Toubba Continue Reading
Feature 30 Nov 2022
From capex to opex: Storage procurement options bloom

We look at the growing list of possibilities when it comes to paying for storage infrastructure, ranging from upfront purchases with upgrades to pure pay-as-you-go options Continue Reading

News 28 Nov 2022

Panzura partners with AWS on ransomware counter-measures

Panzura might have slipped beneath the waves, but it’s come back reinvigorated, and now boasts integration with AWS with ransomware protection and Outposts hardware Continue Reading
Feature 24 Nov 2022

Indefinite storage: What it is and why you might need it

Indefinite storage addresses the issue that archived data may need to be kept well beyond the lifespan of the technology it was written for Continue Reading
News 22 Nov 2022

Pure aims at near bare metal I/O with Portworx PX-Fast

PX-Fast is driven by customer need for scale and high performance in containerised environments and sees reworking of Portworx data architecture to slash storage access time Continue Reading
Feature 22 Nov 2022

Cloud storage: Key storage specifications

We look at the key specs in cloud storage, including availability – such as five nines – bandwidth, IOPS and latency, capacity and tiering functionality, egress charges and security Continue Reading
Feature 21 Nov 2022

Ransomware, storage and backup: Impacts, limits and capabilities

We look at the impact of ransomware on storage and backup, how storage and data protection can best be used to combat ransomware, and how they fit in the fight against it Continue Reading
Feature 18 Nov 2022

How to get structure from unstructured data

We look at how to gain structure from unstructured data, via AI/ML analytics to create new records, selecting object data via SQL and storing unstructured files in NoSQL formats Continue Reading
News 17 Nov 2022

Scality Ring 9 brings Storage Accelerator enhanced flash tiers

Scality upgrade to Ring 9 of its object (and file) storage software sees enhancements to tiering, the introduction of Prometheus-based monitoring and hooks into VMware vCloud Director Continue Reading
Feature 14 Nov 2022

The next decade in enterprise backup

Backup set to adapt to deliver more security, ransomware protection and flash-speed restores, and deal with the complexity of multi-, hybrid cloud and container-based operations Continue Reading
News 02 Nov 2022

Dropbox code compromised in phishing attack

Cloud storage service says malicious actors successfully accessed some of its code within GitHub, but insists customer data is secure Continue Reading
News 01 Nov 2022

NetApp launches BlueXP as single console across on-prem and cloud

BlueXP gives customers monitoring and control over all NetApp storage on-site and in multiple clouds. Meanwhile, its Ontap OS has added S3 object storage access Continue Reading
E-Zine 01 Nov 2022

How the pandemic accelerated tech adoption in hospitality

In this week’s Computer Weekly, we look at how the hospitality sector is turning to technology to rebuild after it was devastated by the pandemic. Google’s cloud business is growing but remains well behind the market leaders – what does its future look like? And we look at the benefits of AIOps for storage. Read the issue now. Continue Reading
News 31 Oct 2022

SoftIron’s HyperCloud to ease private cloud deployments

SoftIron claims its technology stack fully automates the provisioning of storage, compute, networking and infrastructure services, providing a fully functioning, multi-tenant cloud Continue Reading
Feature 21 Oct 2022

Cloud bursting: Six key steps in planning and decision-making

We explore the key stages in a cloud bursting project: assessing the data and workflows, variants in the mechanism, application suitability, having the right resources, and planning and testing Continue Reading
News 21 Oct 2022

Microsoft slams external researchers over its own data leak

Microsoft inadvertently leaked customer data after misconfiguring an Azure Blob, but has hit out at the organisation that discovered its error, claiming it is exaggerating the scope of the issue Continue Reading
News 14 Oct 2022

Alibaba Cloud readying dedicated cloud regions for private datacentres

The hybrid cloud offering will provide enterprises with a dedicated Alibaba Cloud region in their datacentres with multiple availability zones Continue Reading
Feature 12 Oct 2022

Cloud bursting: What is it, what workloads, what technologies?

We look at cloud bursting, its benefits and how to deploy it, as well as the limitations in terms of suitable workloads, the technologies needed and the skills to make it happen Continue Reading
E-Zine 11 Oct 2022

Government bins IR35 reforms – what you need to know

In this week’s Computer Weekly, after the government scrapped its IR35 reforms, we examine what IT contractors need to know. With hybrid working, employee experience is a priority – we look at how it meshes with customer experience initiatives. And we assess the options for unstructured data storage in the cloud and on-premise. Read the issue now. Continue Reading
Feature 05 Oct 2022

Air gaps for backup and how they help against ransomware

The air gap is a basic of backups and storage. We look at what’s meant by an air gap, the rise of the logical air gap, and its place in the fight against ransomware Continue Reading
Feature 29 Sep 2022

Carbon copies: How to stop data retention from killing the planet

Our society has a serious digital hoarding problem, which is coming at a cost to the environment. But what can be done to address it? Continue Reading
News 26 Sep 2022

How AWS is tapping the groundswell in cloud adoption

Phil Davis, managing director of Amazon Web Services in Asia-Pacific and Japan, talks up the company’s growth strategy and how it is retaining customers amid rivals nipping at its heels Continue Reading
News 22 Sep 2022

Dr Martens goes feetfirst into cloud-to-cloud backup

Iconic bootmaker laces up for a strategy to move all applications to the cloud, beginning with cloud-to-cloud backup for Microsoft 365 apps plus on-site VMware operations Continue Reading
E-Zine 15 Sep 2022

CW APAC: Trend Watch: Cloud networking

Organisations are waking up to the importance of utilising updated cloud services. In this handbook, focused on cloud networking in the Asia-Pacific region, Computer Weekly looks at the technology’s advantages, how Cloudflare keeps its customers protected, Tata’s efforts to strengthen its offerings, and how networking and security might evolve in the future. Continue Reading
News 12 Sep 2022

Tintri pushes for cloud and container storage with Tintri.io

Tintri aims to leverage core technology in its products to meet the needs of containers and microservices with cloud versions of its on-premise appliances Continue Reading
News 09 Sep 2022

Panasas’s double NAS offer aims at multiple analytics workloads

ActiveStor Flash and ActiveStor Ultra XL target I/O profiles from rapid AI/ML to processing-heavy modelling but remain firmly on-prem, with object and cloud declared ‘interesting’ Continue Reading
News 07 Sep 2022

VMware’s vSAN 8 gets a rebuild for the solid-state storage era

At VMware Explore 2022, we interview VMware’s John Gilmartin about the new, faster vSAN, plans to use DPUs, the vSAN+ cloud offering, and VMware Ransomware Recovery Continue Reading
Feature 02 Sep 2022

Cloud bursting: What it is and what it’s good for

We look at cloud bursting, which allows organisations to meet demand by bursting compute and storage to the cloud Continue Reading
News 30 Aug 2022

NetApp storage goes GA for VMware Cloud on AWS

Move will bring up to 50% decrease in TCO for customers running VMware apps in the Amazon cloud, says NetApp. No date yet for extension of the service across other public clouds Continue Reading
Feature 24 Aug 2022

Cloud storage TCO: Key pitfalls and how to avoid them

Cloud’s flexibility is part of the attraction, but it can also lead to costs that spiral. We look at key elements in cloud TCO and how to intelligently make use of the cloud Continue Reading
Feature 22 Aug 2022

Data classification: What it is and why you need it

To be compliant, to ensure data is optimally protected, that it is available, that it can be analysed and that it is stored most cost-effectively – these are reasons why data classification is vital to organisations Continue Reading
Feature 18 Aug 2022

Huawei sets out its stall for a data-rich world

Businesses need to harness data effectively while keeping carbon emissions down. We see how Huawei is setting out to cope with the strains put on organisations, while mitigating the environmental impact Continue Reading
News 15 Aug 2022

Lightbits offers NVMe-over-TCP at 5x less than NVMe-over-FC et al

Lightbits builds NVMe-overTCP SAN clusters for Linux servers with Intel cards that accelerate network processing to give millions of IOPS with storage for public and private clouds Continue Reading
E-Zine 09 Aug 2022

Eurotunnel’s digital journey for the realities of post-Covid travel

In this week’s Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now. Continue Reading
Podcast 05 Aug 2022

Podcast: How storage AIOps is revolutionising hybrid cloud ops

We talk to Tintri about storage and AIOps, which is the application of AI and machine learning-based software to monitor storage infrastructure to be able to detect patterns and predict failure, the need to upgrade, and so on Continue Reading
Podcast 03 Aug 2022

Podcast: Storage at the edge – impact and opportunities

We talk to Tobias Flitsch of Nebulon about the rise of edge computing and how that will drive demand for more storage that needs to be secure and resilient and centrally manageable Continue Reading
News 01 Aug 2022

CloudMile banks on trust in regional expansion

Taiwanese cloud and AI startup CloudMile keeps its billing transparent and provides round-the-clock support to build trust with customers as it grows its business in Southeast Asia Continue Reading
Feature 29 Jul 2022

Unstructured data storage – on-prem vs cloud vs hybrid

We look at storage for unstructured data on-premise, in the cloud and across multiple locations. There are advantages to a hybrid approach, but there can be hidden costs, too Continue Reading
News 28 Jul 2022

Hibs push for the backup premier league with Acronis

Hibernian FC signs Acronis to get top division data protection and make the most of ticketing information and match footage as it tries to gain more value from the data it holds Continue Reading
News 20 Jul 2022

Russia’s Cozy Bear abusing Dropbox, Google Drive to target victims

Russian APT known as Cozy Bear has become adept at quickly incorporating popular cloud storage services into its attack chain to avoid detection Continue Reading
News 18 Jul 2022

Vast Data upgrade boosts usable capacity, adds SaaS console

With improved data reduction algorithms, Vast has boosted its unstructured data storage offer, with 25% more usable data possible Continue Reading
News 13 Jul 2022

NHS trust cuts costs and refresh cycle with Wasabi cloud storage

Imperial College NHS Trust expects to saves 30% in storage costs and cut back on five-year refresh headaches in a move that has seen backup and archive data move to the Wasabi cloud Continue Reading
E-Zine 12 Jul 2022

UKtech50 2022: The most influential people in UK technology

In this week’s Computer Weekly, we reveal the 50 most influential people in UK IT for 2022, and talk to the winner of the 12th annual UKtech50, National Cyber Security Centre CEO Lindy Cameron. Also, we take an in-depth look at the crisis in chip supply and what’s needed to solve it. Read the issue now. Continue Reading
News 11 Jul 2022

NetApp Ontap to be sole vSAN storage alternative in the cloud

NetApp Ontap storage will provide file access capacity to extend VMware data stores in AWS, Microsoft Azure and Google clouds as a cheaper alternative to VMware vSAN Continue Reading
Feature 01 Jul 2022

File, block and object: Storage fundamentals in the cloud era

We look at the three basic ways that storage accesses data – via file, block and object – as well as the ways in which the rise of the cloud and distributed systems have brought changes to them Continue Reading
News 28 Jun 2022

Veritas aims at autonomous backup discovery and provisioning

Veritas bets on a backup platform that can discover all enterprise data – on-premise and in the cloud – and make its own decisions about the optimal place to store copies Continue Reading
News 24 Jun 2022

Weka scale-out NAS v4 goes beyond just AWS to go multicloud

Weka v4’s multicloud capability means the scale-out NAS file system can work across customer datacentres and public clouds that include AWS, Azure, GCP and Oracle Continue Reading
Feature 23 Jun 2022

Global file systems: Hybrid cloud and follow-the-sun access

We look at global distributed file systems that put enterprise data under a single file access namespace so that enterprises and branch offices can get to data from anywhere Continue Reading
Podcast 21 Jun 2022

Podcast: The legacy and modern apps that drive object storage

We talk to object (and file) storage vendor Scality about the ways the application and development environment is changing and how that is driving object storage Continue Reading
Feature 17 Jun 2022

Data gravity: What is it and how to manage it

Data gravity can attract increasing amounts of data, and brings with it onerous management overheads. We look at how to mitigate data gravity in datacentre and cloud Continue Reading
Feature 14 Jun 2022

Unified file and object storage: Three suppliers and their approaches

We look at unified file and object storage products from NetApp, Pure Storage and Scality, the differences, the workloads aimed at, and how unified they actually are Continue Reading
Podcast 14 Jun 2022

Podcast: SaaS data protection vulnerability and how to manage it

We talk to backup and data management supplier Cohesity about the added vulnerabilities of software-as-a-service data in a hybrid cloud environment and how best to manage multiple data sources Continue Reading
News 13 Jun 2022

Dell server, storage, PC sales grow despite component supply chain woes

Dell executives cite the company’s use of “alternative” component supply chains as server, storage and PC sales grow despite difficulties for most of the market sourcing parts Continue Reading
Feature 09 Jun 2022

Cloud-to-cloud backup: When native cloud protection is not enough

There is a certain amount of protection built into cloud services, but it has its limits and full data protection requires that cloud data is secured with cloud-to-cloud backup Continue Reading
Feature 01 Jun 2022

Four obstacles to hybrid cloud storage – and possible solutions

We look at obstacles to hybrid cloud storage, such as complexity, a need for object storage, application suitability, and cost, with potential ways to mitigate the problems Continue Reading
Podcast 31 May 2022

Podcast: How to get truly portable Kubernetes storage

We talk to NetApp CTO Grant Caley about what is needed from storage to really deliver in a world of Kubernetes containerisation and microservices portability in hybrid cloud working Continue Reading
News 18 May 2022

Portworx adds anti-ransomware to PX-Backup for Kubernetes

Pure’s Kubernetes storage and data protection platform adds object locking to combat ransomware Continue Reading
News 17 May 2022

Video effects firm cuts costs by 20% and goes hybrid with Hammerspace

Jellyfish Pictures saves on rising power and office space costs, as well as Brexit difficulties, by using Hammerspace to allow access to large files from any geographic location Continue Reading
News 17 May 2022

Hammerspace the ‘missing link’ for a cloud still lacking

The cloud can’t enable true multi-region working so Hammerspace helps make data visible globally and aggregate it as needed between locations with workflows set via customer policy Continue Reading
News 10 May 2022

NetApp’s cloud-era storage competitors in ‘world of hurt’

NetApp is busily reinventing itself as a cloud services provider, with its competition years behind, according to its public cloud vice-president Continue Reading
News 09 May 2022

Ctera opens up its storage to third-party analytics via APIs

File system software builds pools of NAS-like storage accessible from anywhere, with APIs to third-party tools to interrogate data for business processes, anomaly detection and more Continue Reading
News 06 May 2022

IT infrastructure used to launch DDoS attack on Russian targets

Organisations could unwittingly be participating in hostile activity against the Russian government as compromised IT infrastructure is used without their knowledge to launch denial of service attacks Continue Reading
News 04 May 2022

PeerGFS to add AI/ML anomaly detection to distributed file system product

Peer will add AI/ML-based anomaly detection as it ramps up security protection in its PeerGFS distributed file management software, with Linux server support also to come in 2022 Continue Reading
Podcast 29 Apr 2022

Podcast: War, geo-political risk, data storage and compliance

We talk to Mathieu Gorge, CEO of Vigitrust, about impacts on compliance and data storage from instability in geo-political events, such as the Russian invasion of Ukraine Continue Reading
Feature 08 Apr 2022

Storage requirements for AI, ML and analytics in 2022

We look at what is needed for artificial intelligence and machine learning, and the pros and cons of block, file and object storage to store and access very large amounts of often unstructured data Continue Reading
E-Zine 07 Apr 2022

CW Middle East: UAE and UK researchers work on ‘trustworthy’ cloud OS for datacentres

Imperial College London is embarking on a three-year project with an Abu Dhabi-based group of researchers to find ways for datacentre operators and cloud providers to secure their infrastructure. Also read how Dubai is positioning itself to reap the benefits of a promising global market for drone technology. Continue Reading
Feature 30 Mar 2022

Backup types explained: Full, incremental, differential, synthetic

We look at backup – on-prem and cloud – and the key variants available, from full backup to synthetic full, via incremental, differential, incremental forever and reverse incremental Continue Reading
News 28 Mar 2022

Backup: N-able emerges from white box to aim at enterprise customers

It spent years integrated with Solarwinds and as a re-sold product, but now it plans to target enterprise customers with a backup product that aims at granular file protection and restore Continue Reading
News 22 Mar 2022

NetApp Cloud Insights gets AI monitoring and ransomware detection

Cloud Insights adds artificial intelligence-based continuous audit and monitoring of entire IT estate and generates impact assessments from performance events, plus anomaly alerting for ransomware Continue Reading
E-Zine 17 Mar 2022

CW APAC: Trend Watch: Storage management

Storage management is a key consideration for organisations of all shapes and sizes. In this handbook, focused on storage management in the Asia-Pacific region, Computer Weekly looks at the benefits of open source, why MediaHub opted for object storage, this year’s emerging cloud supplier trends and how the hyper-converged infrastructure market is changing. Continue Reading
Feature 17 Mar 2022

Storage suppliers put Kubernetes platforms centre stage

How to orchestrate the orchestrator? Storage suppliers’ Kubernetes management platforms aim to meet storage and data protection challenge in containerised application environments Continue Reading
News 16 Mar 2022

Quantum launches ‘scale-out’ i6H rackmount tape library

Aimed at hyperscalers and enterprises, the LTO-9 system comes in a rackmount form factor that can be deployed anywhere in the datacentre as part of a common pool of storage Continue Reading
Feature 09 Mar 2022

Five key points on file locking vs object locking

We look at file vs object storage locking mechanisms, how different forms of storage ensure data consistency, and especially how object storage is tackling the challenge Continue Reading
E-Zine 08 Mar 2022

Using technology to protect human rights

In this week’s Computer Weekly, we investigate how technology is being used to tackle human rights abuses worldwide. We offer a step-by-step guide to disaster recovery in the cloud era. And we examine the vital, and successful, role of digital and data in the UK Covid-19 vaccine roll-out. Read the issue now. Continue Reading
Feature 01 Mar 2022

Software firm saves storage array costs with Nutanix hyper-converged

Banking SaaS provider Vialink needed more IOPS when its NetApp arrays slowed up, but Nutanix hyper-converged proved a better package than Pure Storage and Dell EMC, too Continue Reading
News 01 Mar 2022

Cloud suppliers eye APAC space industry

Amazon Web Services and Microsoft are working with local governments and supplying cloud technologies to support the region’s growing space industry Continue Reading
Feature 24 Feb 2022

Cloud storage cost challenges and how to tackle them

We look at cloud capacity procurement pitfalls, forecasting challenges, the danger of over-buying, supplier lock-in, deciphering billing and resizing capacity when projects finish Continue Reading
Feature 24 Feb 2022

Define RPO and RTO tiers for storage and data protection strategy

We look at RPO and RTO in defining data protection and disaster recovery strategies and how to specify tiers that reflect the importance of different systems in your organisation Continue Reading
News 22 Feb 2022

Hammerspace offers follow-the-sun access to on-prem and cloud storage

Startup aims to succeed where others have failed and present file, block and object storage data from any and multiple locations as if it were local to the user Continue Reading
News 21 Feb 2022

Backup heads to cloud as ransomware hits 76% and RTOs/RPOs fail

Veeam survey finds most can’t recover the data they want or do it in time, ransomware is now a ‘disaster’, use of the cloud is increasing, but the datacentre is still very important Continue Reading
Feature 21 Feb 2022

Storage and 5G: Big impacts likely as wide-area topologies evolve

Enterprise 5G will boost the need for storage generally. It will also push capacity needs closer to the edge and create new locations for processing and storage Continue Reading
News 16 Feb 2022

Retrospect Backup refines anomaly detection in ransomware battle

StorCentric backup software brand allows customer fine-tuning of anomaly detection in struggle against ransomware, and adds immutable copies via object locking in Azure Continue Reading
News 15 Feb 2022

Botched third-party configuration exposes Internet Society data to web

Personal data on members of The Internet Society was exposed after a supplier failed to secure its Azure storage Continue Reading
News 10 Feb 2022

Half of key IT spending to shift to cloud

Some 51% of spending in key areas such as application software, infrastructure software, business process services and system infrastructure will shift to cloud by 2025, says Gartner Continue Reading
Feature 09 Feb 2022

Posix vs object storage: How much longer for Posix?

We look at Posix compliance in storage and why it is being challenged by object storage and the need to scale much further than Posix-oriented storage was ever intended to Continue Reading
News 08 Feb 2022

Tiger offers lightweight file access for hybrid cloud

Roar data, anyone? Tiger offers local access to cloud data, with only parts of the file being worked on downloaded and file locking in cloud buckets to ensure integrity Continue Reading
Feature 08 Feb 2022

Cloud-era disaster recovery planning: Staff training, incident and media management

In the third in a series on cloud-era disaster recovery, we set out the key components of DR staff awareness and training programmes, as well as incident management and dealing with the media Continue Reading
Feature 07 Feb 2022

How open source is shaping data storage management

Open source data storage offers a great deal of flexibility, but unlocking its benefits will require strong technical resources to meet requirements such as stability, high availability and security Continue Reading
News 07 Feb 2022

TV provider MediaHub boots SAN and NAS for Scality object storage

Sydney-based TV content provider MediaHub got tired of performance issues and scaling difficulties with SAN and NAS, so powered its as-a-service offer with Scality object storage Continue Reading
News 03 Feb 2022

Australia’s cloud market tipped to surpass $14bn in 2025

The growth will be led by growing demand for software-as-a-service offerings as Aussie firms look to tap cloud services in their digital transformation efforts Continue Reading
News 02 Feb 2022

British Council data exposed by third-party cyber failure

The British Council entrusted confidential data on its students to a third-party and was let down Continue Reading
News 31 Jan 2022

Nebulon SmartInfrastructure brings cloud-defined storage to datacentre

Cloud-defined storage allows customers to build private clouds on-site, with pools of storage built from commodity hardware, Nebulon PCIe cards and its browser-based console Continue Reading
Feature 28 Jan 2022

Cloud storage data residency: How to achieve compliance

There’s a conflict between cloud storage and the need to comply with local laws and regulations. We look at cloud data location, data residency, data sovereignty and data adequacy Continue Reading
Feature 27 Jan 2022

Cloud-era disaster recovery planning: Setting strategy and developing plans

In the second in a series on cloud-era disaster recovery, we look at how to formulate a DR strategy and develop detailed DR plans for your organisation, while taking cloud services into account Continue Reading
E-Zine 25 Jan 2022

Why watching your remote workers doesn’t work

In this week’s Computer Weekly, the surge in home working led many firms to mandate use of surveillance software – we look at why it hasn’t worked. It’s an important year for public sector IT – we examine the trends for 2022. And with robotic process automation (RPA) booming, a Swedish bank explains the benefits. Read the issue now. Continue Reading
Feature 19 Jan 2022

Cloud-era disaster recovery planning: Assessing risk and business impact

In the first in a series on cloud-era disaster recovery, we provide a step-by-step guide to building firm foundations for the disaster recovery plan, with risk assessment and business impact analysis Continue Reading
E-Zine 18 Jan 2022

The race to quantum computing

In this week’s Computer Weekly, researchers are racing to create the first commercially useful quantum computer – we look at one of the European candidates. Cyber security is one of the greatest risks facing the global economy, warns the World Economic Forum. And we examine the role of employee experience in hybrid working. Read the issue now. Continue Reading
Blog Post 13 Jan 2022

Why hybrid IT means having a squeezed middle

From a pure sense of logic, cloud computing is the right choice for almost every situation requiring enterprise IT. Hardware can be deployed as and when required, used on-demand and the management ... Continue Reading
Feature 12 Jan 2022

Dispelling the top five myths of modern infrastructure

Modern infrastructure is agile, flexible and scalable. It is at the forefront of every CIO’s digital strategy – and it's everywhere. But with the multitude of choices comes complexity Continue Reading
News 12 Jan 2022

Macquarie joins NSW government’s cloud supplier panel

New South Wales state agencies will be able to access Macquarie’s sovereign cyber expertise and secure cloud, network and datacentre services Continue Reading
Opinion 11 Jan 2022

Need rapid networked storage? Take a look at NVMe-over-TCP

Lightbits helped develop NVMe-over-TCP to provide shared NVMe storage capacity over existing TCP-based networks Continue Reading
Feature 22 Dec 2021

Scale-up vs scale-out: Horizontal vs vertical scaling for storage

We look at the differences between scale-up and scale-out in storage – or horizontal vs vertical scaling – and the key ways it can be carried out on-prem and in the cloud Continue Reading