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CIO Thought Leadership: The Sum of all brands

The convergence of market volatility, the empowered worker, globalization and accelerating technological developments is making it harder than ever for organisations to maintain a sustainable advantage. Gone are the days when businesses created a unique selling proposition and lived off it for years on end. Today, at best one can only hope for a temporary advantage. Today reinvention feels more like a daily habit than a major event. Customers are in the driving seat and, as such will simply migrate to where they are best served. Acquiring new customers is very expensive so organisational survival is dependent on the organisation’s ability to retain its customers. Consequently customer-centricity must lie at the heart of the organisation’s strategy. This has significant implications on every aspect of the organisation’s operations.

Table Of Contents

  • Digital leadership
  • Digital followership
  • Commercial skills

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