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CW Innovation Awards: Singapore Airlines' blockchain app unlocks loyalty rewards
Sponsored by TechTarget ComputerWeekly.com
In this case study, learn how Singapore Airlines expanded its blockchain-based digital wallet, Kris+, into a broader digital lifestyle platform.
Table Of Contents
- How Singapore Airlines leveraged blockchain to verify and reconcile loyalty points faster and more securely.
- How Kris+ has opened up new customer segments while enabling members to use their miles to pay for purchases at partner merchants.
- The role of change management and an agile mindset in the project's success.