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January 2022

2021 UKI Media Consumption Infographic: Digital research preferences

Sponsored by TechTarget

In this infographic, we take a look at the impact of the pandemic on IT purchasing in the UKI region and analyse the best marketing and sales approaches for prospect outreach on the new 'digital' normal.

Table Of Contents

  • The allure of vendor websites
  • Ranking content usefulness by buy cycle stage
  • Attendance to webinars?
  • Advice for content creation

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