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January 2022

2021 UKI Media Consumption Infographic: Digital research preferences

In this infographic, we take a look at the impact of the pandemic on IT purchasing in the UKI region and analyse the best marketing and sales approaches for prospect outreach on the new 'digital' normal.

Table Of Contents

The allure of vendor websites
Ranking content usefulness by buy cycle stage
Attendance to webinars?
Advice for content creation

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