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22nd December 2020

CRM enters maturity as customer experience custodian

Sponsored by ComputerWeekly.com

CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.

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