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February 2016

Igniting Growth in Consumer Technology

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Heightened security concerns and falling smartphone demand hit consumer technology market growth, this survey from Accenture reveals.

Table Of Contents

  • The consumer technology industry’s decade of unprecedented growth is coming to an end as the smartphone market hits maturity – and concerns around data and a sluggish demand for IoT-enabled devices is not helping to offset the decline
  • However, these issues can be overcome – but consumer technology companies must act now to ignite the next wave of growth by fixing the fundamental enablers that will help when disruptive innovation occurs
  • Companies can do this by offering superior customer experience, building security and trust, and offering compelling customer value proposition, among other things outlined in the report




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