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January 2016

Online domain maturity

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Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers.

Table Of Contents

  • A higher priority is placed on online resources by consumer-facing organisations, leading to better domain maturity as the organisation supports online payments, CRM and interacts with social media providers
  • Consumer-facing organisations can invest more in tools to measure user experience and analytics as they are more likely to dedicated budget to protecting their domains, resulting in increased business
  • Consumer-facing organisations are more likely to have outsourced websites on applications, which frees up resources to focus on what really matters – generating business online

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