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June 2017

Media Consumption Study 2017 APAC Infographic

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The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions. The survey shows that, on average, more than five people are involved in evaluating a solution, with the majority of respondents conducting a significant amount of independent research prior to speaking with suppliers. Additionally, while supplier representatives are expected to consult and help in making the right decision, the survey shows around 80% of calls are focused on extracting information about purchase plans.

Table Of Contents

  • How many team members evaluate an IT purchase?
  • Who's doing the vendor research and which media assets do they prefer?
  • And more...

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