CW+ Premium Content/E-Handbooks

Thank you for joining!
Access your Pro+ Content below.
February 2016

Igniting Growth in Consumer Technology

Sponsored by

Heightened security concerns and falling smartphone demand hit consumer technology market growth, this survey from Accenture reveals.

Table Of Contents

  • The consumer technology industry’s decade of unprecedented growth is coming to an end as the smartphone market hits maturity – and concerns around data and a sluggish demand for IoT-enabled devices is not helping to offset the decline
  • However, these issues can be overcome – but consumer technology companies must act now to ignite the next wave of growth by fixing the fundamental enablers that will help when disruptive innovation occurs
  • Companies can do this by offering superior customer experience, building security and trust, and offering compelling customer value proposition, among other things outlined in the report

More CW+ Content

View All