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March 2016

Digital Transformation Part I

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In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change.

Table Of Contents

  • Creating a digitalised business involves more than a web facade on a brick-and-mortar operation – various digital islands needs to be brought together to form coherent digitalised business capabilities
  • The biggest challenges to digital transformation and digital collaboration are the workforce, resistance to change and the company culture
  • It is essential to form an IT-Business relationship – digital transformation is about redefining big parts of the business, and shared understanding between IT and business executives is critical to success

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