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March 2016

Digital Transformation: Part 2

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In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.

Table Of Contents

  • Richard Philips, digital transformation programme director at the AA, explains why digital disruption needs to happen across the business to work
  • The main challenges in transformation are to do with people, processes and the culture of the business – if these barriers are not addressed, disruption will not be fully utilised
  • Philips also says companies need clear strategy, good insight into customer needs and engagement with stakeholders for successful transformation

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