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October 2011

Computer Weekly Buyer's Guide to customer relations (CRM)

This nine-page Buyer's Guide to Customer Relationsip Management (CRM), written by Computer Weekly speciaists, analyses the factors CIOs and senior IT professionals need to consider as they plan their CRM strategies.

Table Of Contents

  • Using social media in CRM practices
  • The companies where social media analysis is helping CRM take off
  • Adobe steers customer experience
  • Six top tips for social CRM strategies


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