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August 2017

A Computer Weekly buyer’s guide to customer experience

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Customer relationship management is a vital focus for many organisations. In this 13-page buyer’s guide, Computer Weekly looks at co-ordinating data for effective CRM, how to reduce the risk of Salesforce, and what to choose in CRM software

Table Of Contents

  • Co-ordinating data sources is the key to CRM success: Next-generation customer relationship management requires a data-first strategy.
  • Five ways to cut the risk of Salesforce: Best practices for IT professionals seeking to implement Salesforce’s products.
  • Pros and cons of CRM software: Latest research into leading CRM and customer experience software providers.

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