Premium Content

Access "The CMO–CIO disconnect"

The-CMO–CIO-disconnect (1377613461_344).jpg

Sponsored by ComputerWeekly.com

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals, The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.  Access >>>

Table of contents

  • Right partners, wrong perceptions
  • Five imperatives to improve marketing and IT performance
  • Split from the start

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Cloud enabling the banking industry
    Cloud enabling the banking industry.jpg
    E-Handbook

    This report explores how the banking industry architecture network (Bian) service landscape may be used to define a comprehensive commercial ...

  • CW Buyer's Guide to Enterprise Collaboration
    CWE_BG_0514_collaboration.jpg
    E-Handbook

    In this 10-page buyer's guide, Computer Weekly highlights what the IT leader needs to know to decide on the future of the organisation's ...

  • Getting to grips with BYOD
    Getting to grips with BYOD.jpg
    E-Handbook

    BYOD is proliferating, but the smart move is to recognise that the device is ultimately far less important than the applications it runs and the data...