The CMO–CIO disconnect
Premium Content

Access "The CMO–CIO disconnect"

The-CMO–CIO-disconnect (1377613461_344).jpg

Sponsored by ComputerWeekly.com

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals, The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.  Access >>>

Table of contents

  • Right partners, wrong perceptions
  • Five imperatives to improve marketing and IT performance
  • Split from the start

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

More Premium Content Accessible For Free

  • A guide to flash storage and SSD fundamentals
    Storage-special-report-3-flash-SSD-252.jpg
    E-Handbook

    In this special report, we look at the basics of flash storage – what it is, how it works, who makes it, where to deploy it, how to spec it and how ...

  • Delivering first-class IT at Royal Mail
    CWE_190515_ezine_25p-MED.jpg
    E-Zine

    In this week's Computer Weekly, we talk to Royal Mail CIO Catherine Doran as her five-year IT transformation plan comes to fruition. We review ...

  • A guide to hybrid flash storage arrays
    Storage-special-report-2-hybrid-flash-storage-arrays-252.jpg
    E-Handbook

    In this special report we look at products that merge SSD and spinning disk, and key market trends. First up, Antony Adshead on the big six storage ...