Sponsored by ComputerWeekly.com
Big data presents many CRM opportunities, but to be effective and derive business value, customer insights generated by well-managed and analysed big data must be put into action. During the next few years, most companies will struggle to realise customer relationship management (CRM) business value from big data strategies. The first key to success will be identifying relevant customer processes across marketing, sales, customer service and e-commerce that can benefit from actionable, big data customer insights. Once a customer process has been identified as a big data opportunity, CRM leaders working with CIOs should follow four critical steps to derive business value: Access >>>
Table of contents
- Manage and integrate customer information from the relevant sources
- Use big data analytics to derive relevant customer insights
- Apply insights to customer decision-making
Premium Content for Free.
More Premium Content Accessible For Free
Securing critical industrial systems
In this week’s Computer Weekly, we examine the security threats to the industrial control systems that power the UK’s critical national ...
The lost opportunity – assessing the impact of OTT services
In this special report for Computer Weekly readers, Juniper Research looks at the challenges and opportunities facing mobile operator business models.
Cloud enabling the banking industry
This report explores how the banking industry architecture network (Bian) service landscape may be used to define a comprehensive commercial ...