Premium Content

Access "Gartner: Deriving value from Big Data for CRM"

Gartner-Deriving-value-from-Big-Data-for-CRM-(1369063300_310).jpg

Sponsored by ComputerWeekly.com

Big data presents many CRM opportunities, but to be effective and derive business value, customer insights generated by well-managed and analysed big data must be put into action. During the next few years, most companies will struggle to realise customer relationship management (CRM) business value from big data strategies. The first key to success will be identifying relevant customer processes across marketing, sales, customer service and e-commerce that can benefit from actionable, big data customer insights. Once a customer process has been identified as a big data opportunity, CRM leaders working with CIOs should follow four critical steps to derive business value:  Access >>>

Table of contents

  • Manage and integrate customer information from the relevant sources
  • Use big data analytics to derive relevant customer insights
  • Apply insights to customer decision-making

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Securing critical industrial systems
    CWE_281014_ezine_21p-MED.jpg
    E-Zine

    In this week’s Computer Weekly, we examine the security threats to the industrial control systems that power the UK’s critical national ...

  • The lost opportunity – assessing the impact of OTT services
    Impact of OTT services.jpg
    E-Handbook

    In this special report for Computer Weekly readers, Juniper Research looks at the challenges and opportunities facing mobile operator business models.

  • Cloud enabling the banking industry
    Cloud enabling the banking industry.jpg
    E-Handbook

    This report explores how the banking industry architecture network (Bian) service landscape may be used to define a comprehensive commercial ...