Premium Content

Access "Gartner: Deriving value from Big Data for CRM"

Gartner-Deriving-value-from-Big-Data-for-CRM-(1369063300_310).jpg

Sponsored by ComputerWeekly.com

Big data presents many CRM opportunities, but to be effective and derive business value, customer insights generated by well-managed and analysed big data must be put into action. During the next few years, most companies will struggle to realise customer relationship management (CRM) business value from big data strategies. The first key to success will be identifying relevant customer processes across marketing, sales, customer service and e-commerce that can benefit from actionable, big data customer insights. Once a customer process has been identified as a big data opportunity, CRM leaders working with CIOs should follow four critical steps to derive business value:  Access >>>

Table of contents

  • Manage and integrate customer information from the relevant sources
  • Use big data analytics to derive relevant customer insights
  • Apply insights to customer decision-making

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • CW buyer’s guide to business process automation
    CWE_BG_June_2014_BPA.jpg
    E-Handbook

    Computer Weekly looks at how to facilitate and manage the growing role of workload automation in the enterprise in this 10-page buyer’s guide.

  • CW Special Report on IBM
    CW Special Report on IBM.jpg
    E-Handbook

    This special 12-page report from Computer Weekly analyses the challenges facing IBM, its financial performance, the services it offers, its place in ...

  • Research snapshot – BYOD in the UK
    BYOD-in-the-UK.jpg
    E-Handbook

    BYOD is fast becoming a normal part of daily business life in the UK, this snapshot survey of 100 UK businesses by Vanson Bourne reveals.