Gartner: Deriving value from Big Data for CRM
Premium Content

Access "Gartner: Deriving value from Big Data for CRM"

Gartner-Deriving-value-from-Big-Data-for-CRM-(1369063300_310).jpg

Sponsored by ComputerWeekly.com

Big data presents many CRM opportunities, but to be effective and derive business value, customer insights generated by well-managed and analysed big data must be put into action. During the next few years, most companies will struggle to realise customer relationship management (CRM) business value from big data strategies. The first key to success will be identifying relevant customer processes across marketing, sales, customer service and e-commerce that can benefit from actionable, big data customer insights. Once a customer process has been identified as a big data opportunity, CRM leaders working with CIOs should follow four critical steps to derive business value:  Access >>>

Table of contents

  • Manage and integrate customer information from the relevant sources
  • Use big data analytics to derive relevant customer insights
  • Apply insights to customer decision-making

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

More Premium Content Accessible For Free

  • Agile Foundations – the Agile Manifesto
    Agile-Foundations-252.jpg
    E-Handbook

    In this extract from their book, Agile Foundations, Peter Measey and Radtac explain the key principles of the Agile Manifesto.

  • Big Data BlackOut: Are Utilities Powering Up Their Data Analytics?
    Analytics-and-Utilities-PoV-252.jpg
    E-Handbook

    This report from Capgemini Consulting identifies a disparity between the utilities industry's perception of big data analytics and its implementation...

  • CW Nordics – May 2015 Edition
    Nordics_May_2015_ezine_FINAL-MED.jpg
    E-Zine

    Nordic countries top list of digital nations in the EU, outperforming others in the areas of broadband infrastructure, IT skills, web use, business ...