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March 2016

Digital Transformation: Part 2

Sponsored by ComputerWeekly.com

In this presentation from our CW500 event, digital transformation programme director Richard Philips explains how the AA tackled the challenges of delivering people, cultural and organisational change.

Table Of Contents

  • Richard Philips, digital transformation programme director at the AA, explains why digital disruption needs to happen across the business to work
  • The main challenges in transformation are to do with people, processes and the culture of the business – if these barriers are not addressed, disruption will not be fully utilised
  • Philips also says companies need clear strategy, good insight into customer needs and engagement with stakeholders for successful transformation