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October 2016

Integrating IT and business strategy for digitisation

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This guide from CEB, a membership group for business leaders, offers research-based advice for CIOs on how to drive the digital strategy in their organisation.

Table Of Contents

  • This guide from CEB outlines six shifts in the business content that will shape digitisation efforts to maximise the potential of your organisation.
  • Digitisation leads to a growth in demand that is more personal, meaning customers seek services that align with them as individuals and not segments.
  • By adopting a digital strategy, automation and machine learning move into more complex, less structured activities and employees are free to enjoy greater flexibility, creativity and collaboration.

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