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Transforming business at the intersection of marketing and technology
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What we mean by convergence is the coming together of three irresistible forces—media, technology, and creativity—to meet an immovable object: the enterprise We ’re only at the beginning of understanding these dynamics, but we do know one thing: Businesses have to change themselves quickly and dramatically if they want to survive and thrive. They need to rethink how they communicate with customers, the experiences they create, and how they are set up. The key, as Bob Lord, CEO and Ray Velez, CTO of razorfish, explain this extract from their book, Converge, is to fully recognize the collision that ’s occurred and remake the company to deal with it.
Table Of Contents
- The Collision of Media, Technology, and Creativity
- Converge = Marketing + Technology
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