The trust advantage: How to win at big data
Premium Content

Access "The trust advantage: How to win at big data"

The-trust-advantage-How-to-win-at-big-data-(1384170168_504).JPG

Sponsored by ComputerWeekly.com

BCG projects that the value created through digital identity could be: €1 trillion in Europe by 2020, or roughly 8% of the combined GDP of the EU-27. For European businesses and governments, the use of personal data will deliver an annual benefit of €330 billion by 2020—bringing growth to an otherwise stagnant economy. An increase in newly available data on consumers will meaningfully shift market shares. But without consumer trust, most of the trillions of dollars of social and economic value promised from big data will go to waste. BCG estimates that two-thirds of the total value potential stands to be lost if companies / organisations fail to establish a trusted flow of personal data This report from Boston Consulting Group, based on surveys of 10,000 people, takes the temperature on how consumers around the world are feeling about the collection and use of personal data. Looking at how this varies by country, generation, and by industry, and also at how significant the gains can be for companies if they successfully build the consumer's trust in gathering and use of data.  Access >>>

Table of contents

  • The Landscape of Trust
  • What's At Stake
  • Engaging Consumers

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

More Premium Content Accessible For Free

  • The state of email trust in 2014
    state-of-email-trust-2014-252.jpg
    E-Handbook

    Email security improved in 2014 but most companies still haven't done enough to protect their customers from phishing attacks, this study from Agari ...

  • Strategies for the age of digital disruption
    Digital Transformation Review-252.jpg
    E-Handbook

    Disruption can happen at any time, in any sector, and its effect on traditional organisations can be fundamental. Capgemini offers some strategic ...

  • Bridging the big data divide: Part two
    Bridging the IT business Part II-252.jpg
    E-Handbook

    As the big data era takes hold, it is time to sit down with the business and sort out what IT can do to provide a fully supportive data platform for ...