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Accenture Research recently conducted a survey that evaluated 15,000 consumers across 20 countries to rank their shopping experiences across channels. The research suggests that consumers may be having second thoughts about the benefits of online shopping. And no one should write off stores just yet. These findings clearly challenge some commonly held assumptions about what consumers want. They also indicate that retailers struggling to provide a seamless, cross-channel customer experience may need to re-think key aspects of their approach Access >>>
Table of contents
- There’s nothing like online shopping for choice, convenience and ease of fulfillment—right? Not necessarily.
- Make more of the store
- Combat online fatigue
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