Sponsored by ComputerWeekly.com
Accenture Research recently conducted a survey that evaluated 15,000 consumers across 20 countries to rank their shopping experiences across channels. The research suggests that consumers may be having second thoughts about the benefits of online shopping. And no one should write off stores just yet. These findings clearly challenge some commonly held assumptions about what consumers want. They also indicate that retailers struggling to provide a seamless, cross-channel customer experience may need to re-think key aspects of their approach Access >>>
Table of contents
- There’s nothing like online shopping for choice, convenience and ease of fulfillment—right? Not necessarily.
- Make more of the store
- Combat online fatigue
Premium Content for Free.
More Premium Content Accessible For Free
The state of email trust in 2014
Email security improved in 2014 but most companies still haven't done enough to protect their customers from phishing attacks, this study from Agari ...
Strategies for the age of digital disruption
Disruption can happen at any time, in any sector, and its effect on traditional organisations can be fundamental. Capgemini offers some strategic ...
Bridging the big data divide: Part two
As the big data era takes hold, it is time to sit down with the business and sort out what IT can do to provide a fully supportive data platform for ...