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01/2013

The Human Face of Big Data: Data Driven

Sponsored by ComputerWeekly.com

On a small scale, the effects of software are benign. But at large companies, institutions, and agencies with hundreds of millions of users, something so apparently small as the choice of what should be a default setting has an immediate impact on the daily behavior patterns of a large percentage of the planet’s population.

Table Of Contents

  • A Dangerous Deal
  • Big Data is powerful
  • Ethically Neutral; We Have To Choose How To Use It

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