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Not every business is a digital business, but every business must become digital. Regardless of industry, company size or business function, the mega trends (mobile, social, cloud and big data) are transforming business processes and technology platforms in fundamental ways. Digital has re-shaped how companies manage security, loyalty, support, public service, supply chain, talent and other critical functions. And digital businesses like Amazon, Salesforce and Twitter are using the four forces to create new markets and topple industry titans. Now it’s time for every business to take full advantage. The extract includes a case study on Coca-Cola Enterprise’s Digital Strategy.  Access >>>

Table of contents

  • The Digital Journey
  • Make Your Services Agile
  • Digitize Your Factory

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