The CMO–CIO disconnect
Premium Content

Access "The CMO–CIO disconnect"

The-CMO–CIO-disconnect (1377613461_344).jpg

Sponsored by ComputerWeekly.com

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals, The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.  Access >>>

Table of contents

  • Right partners, wrong perceptions
  • Five imperatives to improve marketing and IT performance
  • Split from the start

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

More Premium Content Accessible For Free

  • Food giant acts fast on lean IT
    CWE_030315_ezine_17p-MED.jpg
    E-Zine

    In this week's Computer Weekly, we talk to the CIO from food giant Iglo – owner of Birds Eye – about how to work with outsourcers to keep IT lean and...

  • The state of email trust in 2014
    state-of-email-trust-2014-252.jpg
    E-Handbook

    Email security improved in 2014 but most companies still haven't done enough to protect their customers from phishing attacks, this study from Agari ...

  • Strategies for the age of digital disruption
    Digital Transformation Review-252.jpg
    E-Handbook

    Disruption can happen at any time, in any sector, and its effect on traditional organisations can be fundamental. Capgemini offers some strategic ...