The CMO–CIO disconnect
Premium Content

Access "The CMO–CIO disconnect"

The-CMO–CIO-disconnect (1377613461_344).jpg

Sponsored by ComputerWeekly.com

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals, The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.  Access >>>

Table of contents

  • Right partners, wrong perceptions
  • Five imperatives to improve marketing and IT performance
  • Split from the start

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

More Premium Content Accessible For Free

  • No more excuses: VDI is ready!
    BriForum-VDI-252.jpg
    E-Handbook

    There are a lot of reasons to avoid implementing VDI. Access this e-guide with advice from desktop virtualisation expert Brian Madden who directly ...

  • Taking stock of e-commerce systems
    CWE_140415_ezine_25p-MED.jpg
    E-Zine

    In this week's Computer Weekly, the first of our three-part buyer's guide to next generation e-commerce looks at managing inventory in multi-channel ...

  • CW Europe - April 2015 Edition
    EUR_0415_ezine_pp18-MED.jpg
    E-Zine

    With the datacentre industry a major consumer of non-renewable energy, it continues to come under fire from environmental campaigners and users to ...