Premium Content

Access "The CMO–CIO disconnect"

The-CMO–CIO-disconnect (1377613461_344).jpg

Sponsored by ComputerWeekly.com

A disconnect between chief marketing officers (CMOs) and chief information officers (CIOs) threatens the ability of companies to deliver effective customer experiences, this study from Accenture reveals, The study, based on a survey of 400 senior marketing and 250 information technology (IT) executives in 10 countries, revealed that only one in 10 of the executives believes collaboration between CMOs and CIOs is currently at the right level.  Access >>>

Table of contents

  • Right partners, wrong perceptions
  • Five imperatives to improve marketing and IT performance
  • Split from the start

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • The IT challenges facing an independent Scotland
    CWE_160914_ezine_24p-1MED.jpg
    E-Zine

    In this week’s Computer Weekly, as Scotland goes to the polls to vote on independence, we assess the IT challenges the country would face. We look at...

  • How cloud is saving lives
    CWE_090914_ezine_22p-1MED.jpg
    E-Zine

    In this week’s Computer Weekly, we look at how the power of public cloud is helping scientists to tackle diseases such as cancer and malaria. Big ...

  • Security issues in Vanets
    Security issues in Vanets.jpg
    E-Handbook

    This article in our Royal Holloway Security Series analyses the security risks of Vehicular ad-hoc networks (Vanets), an important component of ...