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Anyone who has a business role to play in influencing others, needs to make their presentation stand out from the crowd and this extract from Stories That Move Mountains, published by Wiley, promises to help the reader do just that. Authored by three enterprise experts at Microsoft, Stories That Move Mountains, explains to readers how to use a process called CAST (Content, Audience, Story and Tell) to create effective stories and visualisations - known as ‘Story Mapping’ – and deliver persuasive presentations. Access >>>
Table of contents
- The Visual Story Map
- Motivate Your AUDIENCE to Act
- Give Your Audience a STORY to Remember
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