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Communicating persuasively may be a tricky art to perfect, but when it’s done properly, the pay-off can be huge, which is why marketing campaigns continue to siphon off huge amounts of corporate money every year. If you want your message to reach and influence your target audience there is one golden rule you must follow: tailor your communication style to the medium you’re using. Access >>>
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The IT challenges facing an independent Scotland
In this week’s Computer Weekly, as Scotland goes to the polls to vote on independence, we assess the IT challenges the country would face. We look at...
How cloud is saving lives
In this week’s Computer Weekly, we look at how the power of public cloud is helping scientists to tackle diseases such as cancer and malaria. Big ...
Security issues in Vanets
This article in our Royal Holloway Security Series analyses the security risks of Vehicular ad-hoc networks (Vanets), an important component of ...