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Communicating persuasively may be a tricky art to perfect, but when it’s done properly, the pay-off can be huge, which is why marketing campaigns continue to siphon off huge amounts of corporate money every year. If you want your message to reach and influence your target audience there is one golden rule you must follow: tailor your communication style to the medium you’re using. Access >>>
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A Computer Weekly buyer's guide to data science
In this 10-page buyer's guide, Computer Weekly looks at how, with the open data movement taking hold and data analytics technology becoming ...
Staying the course as a CIO
In this extract from his book, Staying the Course as a CIO, Jonathan M. Mitchell looks at the challenges of managing IT projects.
Government backs tech in 2015 Budget
In this week's Computer Weekly, chancellor George Osborne's 2015 Budget was the most technology friendly ever – we examine the key policy ...