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Building an online community or following poses one of the biggest challenges for social marketers. This article explains seven ways to lure people to participate and shows you how to choose the tactics that will best suit your needs. Access >>>
Table of contents
- Media and outbound marketing
- Social loyalty programmes
- Games, contests and sweepstakes
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A Computer Weekly buyer's guide to data science
In this 10-page buyer's guide, Computer Weekly looks at how, with the open data movement taking hold and data analytics technology becoming ...
Staying the course as a CIO
In this extract from his book, Staying the Course as a CIO, Jonathan M. Mitchell looks at the challenges of managing IT projects.
Government backs tech in 2015 Budget
In this week's Computer Weekly, chancellor George Osborne's 2015 Budget was the most technology friendly ever – we examine the key policy ...