Premium Content

Access "Gartner: How to build an online community"

Gartner-How-to-build-an-online-community-(1392396227_351).jpg

Sponsored by ComputerWeekly.com

Building an online community or following poses one of the biggest challenges for social marketers. This article explains seven ways to lure people to participate and shows you how to choose the tactics that will best suit your needs.  Access >>>

Table of contents

  • Media and outbound marketing
  • Social loyalty programmes
  • Games, contests and sweepstakes

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Memory corruption attacks
    RH10 Marc-1.jpg
    E-Handbook

    Lack of diversity in software and operating systems over many years has left a large number of computers vulnerable to memory program attacks. A ...

  • Tactics to combat insider threat
    RH13 PCrowley-1.jpg
    E-Handbook

    This article in our Royal Holloway Security Series argues that the threat to an organisation’s data security from within its workforce requires a ...

  • Social Media: IT Purchasers get social, marketers play catch up ?
    VB-CW social media PowerPoint (2)-1.jpg
    E-Handbook

    IT decision makers are using social media effectively at work, but marketers are playing catch up, according to this research snapshot.