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September 2015

Fixing the cracks: Reinventing loyalty programs for the digital age

Sponsored by ComputerWeekly.com

This global report by Capgemini Consulting reveals that loyalty programmes have not evolved with the digital age and are failing to engage consumers. It also offers strategies to improve customer engagement.

Table Of Contents

 

  • Are traditional loyalty programmes broken?
  • Loyalty programmes out of step with digital
  • The way ahead: Reinventing loyalty programmes