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Code Halo refers to the data that accumulates around people, devices, and organizations—data that’s robust, powerful, and continually growing in richness and complexity. The halos contain the code that companies, brands, employers, and partners can use to enhance their understanding of people or objects more deeply. Decoding the information within that invisible field, teasing out the insights, and creating new commercial models does not happen automatically or easily. But every employee, product, building, and organization should have a Code Halo, and this book is going to explain how and why. While technology makes Code Halos possible, they transcend constructs like IT or Big Data or analytics. Code Halos make meaningful connections between people, organizations, and devices in a business context. Extracting meaning from Code Halos—and applying that understanding to business strategies and practices—is a new and essential yet not clearly or widely understood management skill. This book’s extract’s purpose is to provide a fact-based understanding of the Code Halo phenomenon and outline a practical approach to improving performance by harnessing their power. Access >>>
Table of contents
- A Trillion-Dollar Opportunity or an Extinction Event
- The Personal Code Halo
- The Five Business Code Halos
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