Accelerating Digital Marketing
Premium Content

Access "Accelerating Digital Marketing"

Accelerating-Digital-Marketing-(1401457133_55).jpg

Sponsored by ComputerWeekly.com

The hype around digital marketing has led to many reports that CMOs will spend more than CIOs on IT. The implications of this hypothesis come with the same air of confidence: that CIOs are destined to start working for CMOs, or that CIO– CMO conflict is inevitable. These predictions greatly overestimate likely technology spending by CMOs, and more importantly, they are based on a misunderstanding of what CMOs really want. In this study, we debunk these myths and show how CIOs can play a critical role in accelerating digital marketing.   Access >>>

Table of contents

  • CMOs want to capitalize on new digital capabilities to better understand and engage the customer.
  • FIvE DIgITAL MARkETINg MYThS
  • ThE CIO-CMO RELATIONShIP NEEDS FIXINg

Access TechTarget
Premium Content for Free.

By submitting your personal information, you agree to receive emails regarding relevant products and special offers from TechTarget and its partners. You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

More Premium Content Accessible For Free

  • A Computer Weekly buyer's guide to data science
    CWE_BG_0215_Data_Science-252.jpg
    E-Handbook

    In this 10-page buyer's guide, Computer Weekly looks at how, with the open data movement taking hold and data analytics technology becoming ...

  • Staying the course as a CIO
    Jonathan Mitchell book cover_252.jpg
    E-Handbook

    In this extract from his book, Staying the Course as a CIO, Jonathan M. Mitchell looks at the challenges of managing IT projects.

  • Government backs tech in 2015 Budget
    CWE_240315_ezine_20p-MED.jpg
    E-Zine

    In this week's Computer Weekly, chancellor George Osborne's 2015 Budget was the most technology friendly ever – we examine the key policy ...