Sponsored by ComputerWeekly.com
The hype around digital marketing has led to many reports that CMOs will spend more than CIOs on IT. The implications of this hypothesis come with the same air of confidence: that CIOs are destined to start working for CMOs, or that CIO– CMO conflict is inevitable. These predictions greatly overestimate likely technology spending by CMOs, and more importantly, they are based on a misunderstanding of what CMOs really want. In this study, we debunk these myths and show how CIOs can play a critical role in accelerating digital marketing. Access >>>
Table of contents
- CMOs want to capitalize on new digital capabilities to better understand and engage the customer.
- FIvE DIgITAL MARkETINg MYThS
- ThE CIO-CMO RELATIONShIP NEEDS FIXINg
Premium Content for Free.
More Premium Content Accessible For Free
Networking keeps Heathrow flying high
In this week’s Computer Weekly, we go behind the scenes at Heathrow Airport’s new Terminal 2 to see the innovative network supporting operations. We ...
Coding for Kids
Get started with coding with this extract from Coding for Kids, which includes a 30% discount code for Computer Weekly readers.
The Technology Industry Survey 2015
This is the fourth annual Technology Industry Survey, produced by Computer Weekly and Mortimer Spinks. This year, 3,408 technology professionals ...