Sponsored by ComputerWeekly.com
The hype around digital marketing has led to many reports that CMOs will spend more than CIOs on IT. The implications of this hypothesis come with the same air of confidence: that CIOs are destined to start working for CMOs, or that CIO– CMO conflict is inevitable. These predictions greatly overestimate likely technology spending by CMOs, and more importantly, they are based on a misunderstanding of what CMOs really want. In this study, we debunk these myths and show how CIOs can play a critical role in accelerating digital marketing. Access >>>
Table of contents
- CMOs want to capitalize on new digital capabilities to better understand and engage the customer.
- FIvE DIgITAL MARkETINg MYThS
- ThE CIO-CMO RELATIONShIP NEEDS FIXINg
Premium Content for Free.
More Premium Content Accessible For Free
Agile Foundations – the Agile Manifesto
In this extract from their book, Agile Foundations, Peter Massey and Radtak explain the key principles of the Agile Manifesto.
Big Data BlackOut: Are Utilities Powering Up Their Data Analytics?
This report from Capgemini Consulting identifies a disparity between the utilities industry's perception of big data analytics and its implementation...
CW Nordics – May 2015 Edition
Nordic countries top list of digital nations in the EU, outperforming others in the areas of broadband infrastructure, IT skills, web use, business ...