Retail stores need an easy way to manage the pricing of products on the shelf. Various forms of smart pricing displays are available. Some use digital ink, which only needs electricity when the price changes, while others are standard LCD displays.
Hursley has been home to IBM's WebSphere middleware, MQ Series, message queue technology and the CICs transaction system. IBM uses the site to showcase future technologies like the connected home, smart metering and high-tech retailing.