Croydon Council - Top 10 Twitter marketing blunders
Croydon Council suspended its Twitter account after insulting an Evening Standard journalist by accident.
A member of staff intended to send a private message criticising the reporter, saying “a squirrel could have run rings” around her after she interviewed TV presenter Esther Rantzen. Instead the message was published on the council’s public Twitter feed.
The council froze the account once it admitted it had no rules about using social networking sites in an official capacity, and added it would review how Twitter can be best used for “professional purposes”.
Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.
There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.
And then there are those who get it spectacularly wrong.