Live CRM demo - Top 10 Twitter marketing blunders
Habitat wasn’t the first to use news-related hash tags to market something. A user called @seanzyville used the tag linked to the Mumbai bombs last year to publicise a live CRM demo. He was called up on his use of the tag by other users and news sites – his account hasn’t been deleted, but the offending tweets have been.
Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.
There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.
And then there are those who get it spectacularly wrong.