Conducting the survey
Marwell conducted a survey in February 2010 of 220 herders in northern Kenya, asking 40 questions relating to their knowledge of the local wildlife and the Grevy’s zebra. This was the easiest way to gather information about the zebra over a large area
Conservation charity, Marwell Wildlife, is using IBM’s analytics software to identify patterns and analyse data about the Grevy’s Zebra in the far north of Kenya. Jenny Williams finds out how predictive analytics is helping the conservation effort.