Mayor Mark Behnke - Top 10 Twitter marketing blunders
Even the UK government hasn’t managed this yet – in Battle Creek city in Michigan in the USA, mayor Mark Behnke managed to post employees’ personal information on a website available via his Twitter page. Behnke uploaded a document which he thought didn’t contain the information, but an employee had mistakenly given him the wrong thing. It led to personal information, like social security numbers, on 65 employees being available via Twitter. The document was removed and the employees were offered free identity protection services for a year.
Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.
There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.
And then there are those who get it spectacularly wrong.