The Home Depot Center - Top 10 Twitter marketing blunders
American retailer The Home Depot Center was commented on for it’s strange use of Twitter, after the company has inexplicably decided to start spamming the same response every time someone tweets about skateboarding. It sends out @ replies to anyone who does, but the strategy doesn’t seem to have worked yet – they only have 40 followers.
Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.
There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.
And then there are those who get it spectacularly wrong.