Dominos Pizza and our top 10 Twitter marketing blunders
Dominos Pizza actually gets sites like Twitter right most of the time, but every so often something shows just how little control companies have over their brands in the age of social media. The fast food company suffered untold damage when an employee was filmed sneezing on food and stuffing cheese up his nose. The video was posted on You Tube and viewed over a million times. The company shrewdly also used the video-uploading site to try and combat the bad publicity, but could only do so much.
Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.
There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.
And then there are those who get it spectacularly wrong.