Photos: Putting the PGA Ryder Cup 2010 golf tournament on the web

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An overview of the Celtic Manor resort's social media strategy

PGA Ryder Cup 2010 golf tournament at the Celtic Manor Hotel

Celtic Manor Resort is engaged with social media and has a Twitter account of 1,450 followers (@TheCelticManor) with updates on the PGA Ryder Cup 2010 golf tournament, newsletters and other resort news and competitions being regularly posted. There is also a Facebook account with 526 fans. It posts regular content, photos, videos and engages with customers and prospects while offering customers the opportunity to review their stay at the resort.

 

The Celtic Manor Hotel in Wales is hosting the PGA Ryder Cup 2010 golf tournament next month. In anticipation of an explosion of visitors to its website during the 2010 Ryder Cup, Celtic Manor Hotel management took the decision to upgrade its existing five year old system.

Celtic Manor Hotel wanted to ensure its website's video content of the golf tournament loads as quickly and smoothly as possible for visitors. To this end, it implemented a system from Hostway which caches material and stores it in different global locations, to make sure it is close to website visitors from anywhere in the world.

Hostway's content delivery network (CDN) directs viewers to content stored on the closest server to their location, rather than the Celtic Manor website.

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