Putting a value on social media in business

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Social media for reach

Source:  Quocirca

Social media for reach

Many organisations are still trying to come to terms with how (or even if) social media can help them in their day-to-day business. Well documented issues, such as postings from disaffected employees, campaigns backfiring or information leakage tend to make senior management wary – but overall, the potential business value and financial benefits of social media must be considered alongside controllable risks

 

Clive Longbottom,, founder of analyst firm Quocirca, looks at the business drivers for IT to drive forward social media in business.
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