Putting a value on social media in business

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Find out how you can use social media in business

Source:  OJO Images/Rex Featurs

Find out how you can use social media in business

IT directors and chief information officers are in a great position to drive forward the social media strategy of their organisations.

 

Clive Longbottom,, founder of analyst firm Quocirca, looks at the business drivers for IT to drive forward social media in business.
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In this slideshow presentation, one of the best pointers to take note is the 5th part, which tackles the negative risks. Indeed, social media is beneficial. But these risk factors definitely have to be countered with a pre-plan strategy to prevent obstructions along the way. A business incorporated with the online world can achieve success, considering the number of tools available, but a smooth work flow has to be established.

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