The retail environment is changing and IBM has been looking at how consumers in the future will shop. It is not all about online shopping though. This shop has kiosks to up-sell products and shelf tags that can change prices and display product information updated via a wireless connection.
Hursley has been home to IBM's WebSphere middleware, MQ Series, message queue technology and the CICs transaction system. IBM uses the site to showcase future technologies like the connected home, smart metering and high-tech retailing.