Skittles - Top 10 Twitter marketing blunders
A page on Skittles.com, the website for the Mars-owned sweet brand, re-directs users to a Twitter page featuring every tweet on Skittles. Very clever. But when they first set up the link the plan backfired. Users flooded the search results page with less than complimentary joke comments on the brand, such as, “Skittles got stuck in my mouth while I was driving, forced me to slam into orphanage, killing hundreds. I’ll never eat them again.”
Twitter is supposed to be an intuitive technology, easy to get the hang of and proving its worth the more you use it. But on Twitter, as on many social media sites, users seem to exist in one of two camps – those who get it, and those who don’t.
There are celebrities who don’t follow anyone, treating the site like a broadcasting service and apparently finding not one person interesting enough to follow. There are companies and publications who only update on their new products, or stories, apparently unaware that the real point is engagement.
And then there are those who get it spectacularly wrong.