Personal Light lane for cycling
Cycle lanes are a good way of keeping bikes away from cars and minimising accidents, but they aren't available on every road.
Evan Gant at the Industrial Designers Society of America (IDSA) and Alex Tee of Altitude Inc in Somerville, Massachusetts, have designed a portable cycle "Light Lane" that straps to the back of a bike.
A laser projects an image of a cycle lane onto the road directly behind the cyclist to remind approaching cars to leave room.
The 2009 International Design Excellence Awards (IDEA) competition winners have just been announced. Co-sponsored by BusinessWeek magazine and the Industrial Designers Society of America (IDSA), the awards are "dedicated to fostering business and public understanding of the importance of industrial design excellence to the quality of life and economy", says the IDSA.
Here are some of New Scientist's favourites from this year's awards, including a cookbook you can taste, shoes made from trash, and a genius cheese grater