Order on the go
iPhone apps have been developed that allow a customer to take a picture of a product he or she likes from a poster or catalogue. The system will recognise it, bring up a list of information on it and other related products, and give them the option to order it.
SAP’s Future Retail Centre, near Zurich, Switzerland, houses a range of new technologies that could change the way we shop in years to come. Many of the technologies are already being trialled by retailers and the company uses its research labs in Switzerland to showcase and test its ideas.